PARC: Advertising spending in MENA down by 1% in Q1, 2011

Thu, 2011-04-28 15:22 - By  

 

 

According to the latest stats by the Pan Arab Research Center (PARC), spending on Pan Arab Media has slowed down to a single digit as it witnessed only 7% growth this quarter compared to 42% growth observed in the media in 2010. However measured spending in Saudi Arabia accelerated to 11% during Q1 2011. Other market variations during the same period are Kuwait [+1%], Qatar [+7%], Lebanon [+7%] and Oman [+14%].

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Download advertising spend stats for Q1, 2011 here.



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