Participate in the Regional Awards Ceremony for your chance to be recognised for your successes

Best of breed regional success stories from across industries * discuss and learn with international and regional leaders * latest innovations * test new ideas with peers * how to attract and retain customers

• Long term investment for long term profit? Customer trust, loyalty cost and ROI

• Customer care as an HR issue: manpower and intra-departmental communication
• How to create a “customer journey” to ensure a high rate of loyalty
• Understanding customer experience and measuring satisfaction as key factors to determine success in your customer care strategy
• The importance of customer contact personalisation and humanisation in the CRM function
• Creating an environment which facilitates the integration of new customer care technologies to improve service and productivity
• New technologies and strategies in customer data capture
• Can CRM add to the bottom line?
• Intelligent processing and integration of social network incoming data for a better understanding of your customers’ experience
• Mobile CRM: How to effectively use apps and “push” marketing strategies
• Building profitable and user friendly reward programs to increase loyalty
• Understanding emotion-driven customers experience
• Aligning marketing strategies with customer care and personalisation to attract new customers

The Mena Cristal Festival will be taking place from the 21st of February to the 23rd of February at Mzaar Kfardebian in Lebanon. For more information, visit MenaCristal.com

From fuelling the digital revolution, to crafting compelling stories, the most intriguing topics in communication will be discussed by some of the world’s most successful creatives and business leaders in the Dubai Lynx Festival seminar programme.

Join the industry from 27-29 March to hear an unmissable speaker line-up, with 18 seminars happening over two-and-a-half days, as well as workshops and evening events to be announced, and the Dubai Lynx Awards on 30 March, Dubai Lynx is the industry’s must-attend event.

For more information, click here. 

Middle East Event Awards 2011 - 1st June 2011
Dubai International Convention and Exhibition Centre

For more information, click here.

Rewarding Excellence in the Middle East Event Industry

Welcome to the Middle East Event Awards 2010!

Leading event professionals are once again invited to submit their flagship projects and services within the Middle East and to celebrate outstanding achievements at the region’s largest gathering and networking event for their industry.

The 3^rd edition of the Middle East Event Awards, will take place on 26 May 2010 at a prestigious gala dinner in the Joharah Ballroom, Madinat Jumeirah in Dubai, UAE. The gala dinner will allow the event industry to come together and celebrate its achievements.

Be part of a special evening for the industry rewarding excellence in events & related services. We look forward to welcoming you to the Middle East Event Awards 2010.

For further information, please visit www.me-eventawards.com

This year the Dubai International Advertising Festival adopts an exciting new format. The leading advertising festival in the Middle East and North African region for the creative community now boasts an inspirational and hard-hitting two-day learning programme, featuring top local and international speakers, from 15 to 16 March at The Palladium in Dubai Media City.

The prestigious Dubai Lynx Awards will be held on 17 March, also at The Palladium, to honour the most exciting creative advertising coming from the MENA region.

Click here for more info.

The 2009/2010 program will be available soon...

For more information, contact: Jérémie Noël jeremie.noel@cristalfestival.com / Tel : +33 1 47 72 37 02

Click here to learn more.

In a world obsessed with ‘unique’, the challenge of getting the X factor for your event is greater than ever as the bar is constantly being set higher. The battle for brilliance is far from over, despite the challenging economic times. The situation has rather presented a new set of challenges that calls for even more efficient use of resources that deliver events with maximum impact.

So what does it take to truly make an impression with your event? And how can you best do this in an environment of cost cutting and increased financial pressure?

To answer these questions, we have assembled an impressive line-up of battle-hardened events professionals from around the world to deliver a high impact, five-day learning experience. This year the focus of the conference will be on learning to maximise the value you get out of attending.

Event 360 includes a workshop on project management and a masterclass on best practice international event management. You will also look at the secrets of successfully creating events that achieve their purpose, by learning from the best from the region and beyond.

By attending Event 360 you will be able to:
•  Drive your event vision, creativity and innovation
•  Create an event experience that your audience won’t forget
•  Produce successful special events
•  Convince marketers that investing in your event is worth it
•  Ensure a positive ROI on your sponsorship
•  Raise the standard of event management in the Middle East
•  Successfully push safety higher up the agenda
•  Measure the impact of your event

Event 360 is endorsed by the International Festivals and Events Association (IFEA). The Masterclass will be certified by IFEA and will count towards your international Certified Festival & Event Executive (CFEE) certification.

The conference will take place in conjunction with the 2009 Middle East Event Awards and the Event 360 Exhibition. If you have created an exceptional event in 2008 in the Middle East, then consider nominating your work for an award. With over 15 categories to choose from and free entry, the Middle East Event Awards will help celebrate the successes of the events industry.

The Event 360 Exhibition is also free to attend and a great place to view the latest offers on the market from leading service providers. Coupled with this is our active social agenda including networking functions which you are also welcome to attend.

With all this on offer and the ability to customise your learning experience, we have done our part in enhancing your professional development. It is now your turn to decide which steps to take in order to increase your professionalism and ensure successful outcomes in 2009!

EXHIBITION

Event 360 is a unique and inspirational exhibition dedicated to the thriving Middle East events industry. Attracting over 3,000 visitors from 70 different countries, at Event 360 you can expect:

• To meet leading suppliers and service providers from around the Middle East. Meeting them has been made easier through our new event 360 Business Connect Programme. Open to all pre-registered visitors you can pre-arrange meetings with exhibitors before you arrive at the exhibition, maximising your time onsite.

• To network with your peers in the in e vent forum – presented by mamemo productions. This includes keynote presentations in an open and informal environment on topical issues affecting the industry today, as well as exciting attractions and features.

• To see and experience the latest innovative products, services and venues from some of the region’s leading organisations.

Register Now

The 2nd Dubai International Advertising Festival, incorporating the Dubai Lynx Awards, the Middle East and North Africa advertising awards for creative excellence, will take place from 15-17 March 2009 at The Palladium in Dubai Media City.

Presented by the Cannes Lions International Advertising Festival, together with regional partners Motivate Publishing and sponsored by Gulf News, Dubai Lynx is held with the support of Dubai Media City (DMC) and in association with the UAE Chapter of the International Advertising Association (IAA).

"The first Festival saw some of the best creative advertising people in the world speak. The second Dubai International Advertising Festival will be just as powerful, bringing to the region insightful world leaders from which to learn and be inspired." Steve Lane, Dubai Lynx Festival Director

The Dubai International Advertising Festival brings together advertising talent from across the Middle East and North Africa region (MENA), as well as from around the world. A series of high profile seminars, workshops, exhibitions and screenings are held, aimed at providing creative inspiration, learning and networking opportunities to the advertising and allied industries.

In 2009, the 3rd Dubai Lynx Awards, which forms part of the Festival, will honour and celebrate creative excellence in TV/Cinema, Print, Outdoor, Radio, Interactive, Direct & Sales Promotion, Media and Integrated advertising. High-profile international jurors will award the coveted Dubai Lynx trophies to establish the definitive standard for creative excellence in the MENA region.

In 2008, 2023 entries from 17 countries competed for the 2nd Dubai Lynx Awards. The work of all 181 trophy winners, as well as shortlisted entries, can be viewed in the Winners section.

To Attend Festival

To Sponsor

Download the Call For Delegates And Entries brochure