Startup Weekend is an intense 54 hour event which focuses on building a web or mobile application which could form the basis of a credible business over the course of a weekend. The weekend brings together people with different skillsets - primarily software developers, graphics designers and business people - to build applications and develop a commercial case around them.

For more information, visit amman.startupweekend.org

Did You Know?

“All organizations require one core competency; Innovation.” Peter Drucker

"It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them." Steve Jobs, Business Week 

"A lot of companies have chosen to downsize, and maybe that was the right for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets." Steve Jobs

"Innovation distinguishes between a leader and a follower" Steve Jobs

The "Creative Resilience", a three-day Program has been designed to help all participants become more creative, resilient and resourceful in the face of challenging circumstances.

Join us for the Creative Resilience Program and be inspired with top business speakers about how to drive the market, instead of being driven down by it.

Download the brochure for full details and program agenda.

You can't afford to miss this hands-on workshop! Register NOW by Emailing: taher.abdelhameed@gotonexus.com or Calling: +2 011 305 7117

NEXUS Training Solutions 

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Website Optimization: Driving Highly Targeted Traffic to Your Website

ActiveMedia will be a full day networking event for business people interested in website optimization and leveraging the power of search engines to deliver traffic to your website. This can be a critical differentiator in such a globally competitive business environment. ActiveMedia uses the internet as the engine of growth for your business by bringing highly targeted customers to your website and converting these visits into measurable results.

ActiveMedia will organize Focus Group discussions sessions. The ActiveMedia team works with award-winning designers to incorporate creative design as well as usability and functionality into world-class websites, advertisements, logos and brochures both for standalone web campaigns and integrated on and offline marketing efforts.
 

For more information click here.

This Workshop aims to train PR Professionals to attract media effectively.  After this workshop, attendees will be able to know how to prepare their clients to communicate with media in a professional way, give information that media is interested in during interviews, creative PR tips to attract media, use social media as a PR tool, communicate via Phones, email and SMS smartly and not as spammer, and finally you will learn how to attract Media to your news and the ways to make your client feel that PR is more effective than advertising. 

To register and learn more, click here. 

Fast Track Digital Marketing - Dubai February 6th, 2011

This intensive two-day course will look at the key considerations for digital marketers, how to build the dream online strategy and assess what the future has in store.

This course will run through the acquisition tools (search, affiliate marketing, display advertising) and retention techniques (email, web personalisation) as well as some of the management issues (legal issues, data gathering, integration with offline activity). 

It will also demystify the technical jargon commonly used in digital marketing: RSS feeds, mash-ups, tag clouds, AJAX, social bookmarking and more...all in a simple, easy to understand way.

Social Media Marketing - Dubai February 8th, 2011

This one-day workshop is the UK’s most popular introduction to online PR and social media marketing. It looks at the effect of social media and web 2.0 on marketing communications and public relations and provides valuable hands-on techniques and tools to understand and harness the opportunities of User Generated Content.

Using a combination of reputation monitoring and mapping tools, and reviewing examples of best practice social media marketing and online PR, delegates will come away with a solid understanding of how to plan and manage their communications in an age of digital networks.

"I can't wait to get back into the office to start planning our PR and social media marketing strategy. We will definitely include what we learnt from this excellent training workshop." - B. Murray Canvas Holidays

If you're experienced in putting social media and online PR tools and techniques to effective practical use, our Advanced social media course may be of interest. 

Search Marketing - Organic/Natural (SEO) - Dubai February 9th, 2011

Grow your online business with a cutting-edge search engine optimisation (SEO) strategy for your best possible return on investment. Make sure you spot and take advantage of those quick-win opportunities and track results.

SEO is not a mystery: it’s about attracting the right customers at the right time. Completing this course will equip you with the necessary understanding, technical know-how and insight to build a SEO strategy that will stand up in today’s fiercely competitive online marketplace.

Online Media Planning and Buying - Dubai February 10th, 2011

As seismic shifts continue in the ways in which audiences consume media, advertising is traded, channels converge and targeting evolves, today’s digital marketer needs to be ready to understand this new media landscape.

This course offers a comprehensive look across all media, including display, search, affiliate, email, mobile & social, to give delegates the broadest view of digital media opportunities, challenges, buying methods and key considerations around the complexities of planning, buying and executing online campaigns.

For more information, click here. 

1. The structure of the advertising agency, its departments, & the roles of each member.
2. Work flow procedures within an advertising agency.
3. Understand what is The Creative Brief, and The Change Brief.
4. How to organize time and execute the work specified in the brief.
5. Maximize advertising skills, time management, and handling pressure by executing projects through in-session assignments.
6. Participation in brainstorming sessions and techniques used to come up with creative concepts.
7. Undergo mock advertising agency and role playing.
8. How to create effective ads and full-fledged advertising campaigns using Print Ads, Television, Radio, Web & Outdoors.
9. Presentation Skills
10. How to prepare a professional resume and powerful portfolio.
11. How to apply for jobs, and practice for interviews through mock interview sessions.

Click here to register.

Middle East Television (METV) In Association with twofour54, will be the most important TV Content industry event ever staged in the MENA region.

17-19 November, Abu Dhabi will play host to the Arab world’s premier TV content creation and distribution exhibition & conference, attracting the world’s leading audio-visual content producers, broadcasters and distributors from around the globe.

‘METV in Association with twofour54’ is the region’s first-ever professional platform for buying and selling media content – a must-attend event for producers, distributors and broadcasters.

So With limited exhibition space remaining, don’t miss out on your chance to be part of this landmark industry event.

Join key decision-makers from around the world and discuss your concepts at the conference and networking forums, whilst discovering future trends about the TV content sector, from some of the industries leading personalities.

The entertainment sector is fast paced and METV will provide something for everybody involved in the industry, including TV, Film, Internet, IPTV, Mobile and Advertising

Ensure your content ends up in the hands of the right distribution partners and cut through the timely process, gain a clearer understanding of cultural differences, the diversity of the geographical region, which all form part of the unique business landscape spanning the MENA region.

For more information, please click here.

UAE Images 2009

UAE IMAGES is an annual Photography Competition organised by IIR Middle East in association with Emirates Photography Competition and the Abu Dhabi Authority for Culture and Heritage. The event coincides with the International Marketing Communications Trade Show, SIM – Signage, Imaging & Media which takes place from 18-20 October 2009 at the Abu Dhabi National Exhibition Center.

UAE IMAGES will act as a catalyst in connecting photographers with the regional marketing communications fraternity creating additional opportunities. The Competition seeks to highlight the importance of quality images in today's advertising media.

A platform to foster and acknowledge talents who assist creative minds come up with effective communication.

Theme: “The competition has an open theme”

For more information, please click here.
 

Outdoor Advertising Forum

Outdoor Advertising Forum is the Middle East’s only dedicated annual forum for the Outdoor Advertising Community. 2nd edition of the forum will be held on 20th October 2009 at the Abu Dhabi National Exhibition Centre, Abu Dhabi.

An exclusive platform for Media Owners, Brands, Agencies and Integrators to come together, debate, network and seek solutions on issues related to the outdoor advertising industry. OAF 2009 will follow the successful format of a one-day event and will feature interactive presentations and panel discussions by industry experts.

Outdoor Advertising Forum seeks to promote the successful use and benefits of outdoor advertising across the region.

For more information, please click here.