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In its bid to drum up a loyal following, to anticipate Zain's foray into the Saudi telecommunications market, Al Jawal has become more aggressive in both service offerings and clever advertisements. JWT Riyadh executed this campaign for the Saudi telecom operator, which communicates the idea that users can speak for as long as they need. Check out the second advertisement of the campaign here.
This image is part of an award winning campaign by Memac Ogilvy & Mather Dubai for IKEA. It features images of several assembly instrcution sheets, a concept that IKEA is well known for. However, these instruction sheets are applied to different dishes available at IKEA's restaurant and cafe including shawarma, meatballs, and hotdogs. Even the food from IKEA is assembeled easily!