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Jumeirah Beach Hotel | Carnevale Restaurant 1

Wed, 2008-09-17 21:35 - By
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Jumeirah Beach Hotel | Carnevale Restaurant 1

This is an 'artistic' campaign executed by TBWA\RAAD Dubai for Carnevale Restaurant at the Jumeirah Beach Hotel. The advertisements depict several Venetian masks, which were worn by Venetians during the famous Carnival of Venice. Check out the other two ads, here and here.

Olay Totaly Effects | 53?

Sat, 2008-09-13 21:15 - By
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Olay Totaly Effects | 53?

This is an Olay Total Effects campaign, executed by Saatchi & Saatchi in Dubai. The campaign touts a minimalist and clean-cut background, and depicts numbers representing the ages of various women. However, one digit is disguised behind an Olay product, which confuses viewers and forces them to  "keeps guessing" how old she is. Also see other advertisements from this campaign that ask  "Is she 31? or 20?"

President | Queen

Sun, 2008-09-07 21:36 - By
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President | Queen

This campaign, executed by Strategies Cairo for their client President, features cream cheese masquerading as royal figures, to convey a message President Cheese is 'the King or Queen' of cheese products. The series includes a Throne ad, and a Crown ad as well.

Ducab | Street

Sat, 2008-08-30 06:33 - By
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Ducab | Street

This campaign was executed by Intermarkets Dubai, for its client, Ducab. The campaign depicts how Ducab's core business, cable-manufacturing, is the lifeline of Dubai's infrastructure, and by extension, how its products have helped further push various sectors, throughout the real estate industry, and in virtually every other office.

Career Junction Middle East | Grocery List

Sun, 2008-08-24 00:00 - By
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Career Junction Middle East | Grocery List

This is a dynamic and lively ad campaign executed by TBWA/RAAD Middle East in Dubai, for their client, The Career Junction Middle East. The campaign revolves around reaching one's full potential, by seeking a job to showcase one’s talent, rather than carrying out mundane house chores with those skills. Also see these Agreement  and Chart implementations from the campaign.






Cozmo | There's Only One Cozmo

Tue, 2008-08-05 04:53 - By
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Cozmo | There's Only One Cozmo

Cozmo, a major superstore retailer in Amman has rolled out its latest ad campaign, by Team/Y&R Amman. It features various landmarks around the world, and associates them with Cozmo in order to accentuate the novelty factor that consumers enjoy at Cozmo, because "There's Only One Cozmo". Check out all the visuals from this campaign in the mediaME Creative Gallery.

iCity | Go Places...India

Sun, 2008-08-03 15:16 - By
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iCity | Go Places...India

This ad campaign, executed by Kuwait-based advertising firm, Paragon Marketing Communications, garnered plenty of attention due to its minimalist and clean-cut visuals, an identity that stems from Apple's products. The ad was done for iCity, which is an authorized Apple products retailer in Kuwait, and thus the ad further stresses on the identity that Apple communicates through its various products, such as the infamous iPod and iPhone.

Olay Total Effects | Cop

Sat, 2008-07-26 11:28 - By
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Olay Total Effects | Cop

An award winning campaign from Saatchi & Saatchi Dubai, with a simple message: no one wll believe your age, thanks to Olay Total Effects cream. The idea here is that this cream makes you look younger, which explains why a policman is asking for your driving license, while another image in this campaign features a club bouncer asking for an ID. Simple and effective.

Link DSL | Virus

Tue, 2008-07-15 12:17 - By
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 Link DSL | Virus

Another unconventional campaign by Leo Burnett Cairo, this time with a 'Blade Runner' theme of a dark future which Link DSL will protect you. This visual is called Virus and the another visual in this campaign is called  Download Dealer.

Admiral | Air-Conditioners made for the Middle East

Tue, 2007-09-25 14:50 - By
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Admiral | Air-Conditioners made for the Middle East

This ad worth’s being highlighted in this corner of mediaME, the idea is clever but controversial at the same time, especially it was created by an agency in Saudi Arabia. The ad features a veiled woman, which is common in Saudi Arabia, only she is wearing wool instead of the regular fabric used. The idea is nice, it clearly communicates the power of the product, but no one can tell if it had a negative impact on the audience.

The ad was created by The Classic Partnership Advertising in Riyadh for their client Admiral, and the message was so clear "Air-Conditioners made for the Middle East", ACs so powerful and cold to the limit that you will need to wear wool in the middle of the summer, in the Middle East.

Barakat Quality Plus-Ramadan ad

Mon, 2008-10-06 07:28 - By
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Barakat Quality Plus-Ramadan ad

Advertised brand: Barakat Freshly Squeezed Juices
Advert title(s): Ramadan Ad
Headline and copy text (in English): Ramadan Wishes
Copy: Relish the rich flavours of freshly squeezed juices from Barakat. Made from handpicked fruits, Barakat ensures the highest quality standards in their juices. Tasty, fresh as homemade and unpasteurized, these juices are as good as direct from nature.
Advertising Agency (Name, City, Country): Amber Communications, Dubai Media City, UAE
Agency website: http://www.ambercomm.ae
Creative Director: Vikas Pillai
Art Director: Mahesh Chenchula
Copywriter: Achuth Nair
Illustrator: Nidhin
Client Servicing: Nina Cherian
Photographer:
Other additional credits:
Published/Released/Aired (Month, Year): September 2008
Short rationale (optional): Ramadan is the holy month in the Islamic calendar. The people fast in the daytime. After sunset the people break their fast and they start with fresh juice. So being a Fresh Juice brand Barakat wishes all the people a holy Ramadan.

DDB | Ramadan

Sat, 2008-10-04 12:16 - By
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DDB | Ramadan

Advertising Agency: DDB, Cairo, Egypt
Art Director: Muhammad Salah
Copywriter: Malek Sherif

Via [ Ads Of The World ]

Nandos | Do Not Disturb

Thu, 2008-10-02 20:09 - By
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Nandos | Do Not Disturb

Agency: Leo Burnett, Kuwait
Creative Director: Alain Mouhawej
Associate Creative Director: Nadine Gholmieh
Art Director: Mohamad Shawash, Maher Awar

Global Investment House | Eid Mubarak

Mon, 2008-09-29 13:15 - By
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Global Investment House | Eid Mubarak

Advertising Agency: Leo Burnett, Kuwait
Creative Directors: Alain Mouhawej
Art Director: Tarék El Khatib, Nadine Gholmieh

Via [ AdBlogArabia ]

Fern Ghee _ Generous Ramadan

Mon, 2008-09-29 10:09 - By
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Fern Ghee _ Generous Ramadan

Clint: Fern Ghee
Advertising Agency: DDB, Cairo, Egypt
Creative: Muhammad Salah
Art work: Malek Sherif

iCity | Ramadan

Wed, 2008-09-24 20:40 - By
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iCity | Ramadan

Production House: Paragon Marketing Communications, Kuwait

Media Director: Diana Dimitrova

Wataniya | Freedom

Tue, 2008-09-23 16:40 - By
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Wataniya | Freedom

Agency: Impact & Echo BBDO, Kuwait

Via [ Ads2Blog ]

Berkley Trilene | Extra Strong

Sun, 2008-09-21 11:34 - By
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Berkley Trilene | Extra Strong

Advertising Agency: Grey Worldwide, Dubai, UAE
Executive Creative Director: Danny Higgins
Creative Director: Alisdair Miller
Copywriter & Art Director: Jay Furby

Braun Silk-epil Xpressive | Surrender

Fri, 2008-09-19 05:42 - By
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 Braun Silk-epil Xpressive | Surrender

Advertising Agency: Impact BBDO, Dubai, UAE
Creative Director: Jennie Morris
Art Director: Srinivasa Rao
Copywriter: Sony Raj. R
Illustrator: Binoy Mohan

Jumeirah Beach Hotel | Carnevale Restaurant 3

Wed, 2008-09-17 21:36 - By
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Jumeirah Beach Hotel | Carnevale Restaurant 3

Advertising Agency: TBWA\RAAD, Dubai
Regional Creative Director: Nirmal Diwadkar
Art Director: Mohanad Shuraideh
Photographer: Tejal Patni
Illustrator: Frog, Dubai
Account Director: Veronique Breugelmans

Jumeirah Beach Hotel | Carnevale Restaurant 2

Wed, 2008-09-17 21:36 - By
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Jumeirah Beach Hotel | Carnevale Restaurant 2

Advertising Agency: TBWA\RAAD, Dubai
Regional Creative Director: Nirmal Diwadkar
Art Director: Mohanad Shuraideh
Photographer: Tejal Patni
Illustrator: Frog, Dubai
Account Director: Veronique Breugelmans

Yellow Pages | Raft

Wed, 2008-09-17 08:20 - By
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Yellow Pages | Raft

Agency: ImpactBBDO, AbuDhabi
Creative Directo/Writer: Peter Vegas
Art Director: Jeremy Horton

Via [ AdBlogArabia ]

Aroma Coffee | Wake Up 1

Wed, 2008-09-17 05:57 - By
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Aroma Coffee | Wake Up 1

Agency: Impact BBDO Riyadh, Saudi Arabia
Creative & Art Director: Ahmad Beck
Copywriter: Ahmad Beck
Photography: Stock, Steeve Kozman

Aroma Coffee | Wake Up 2

Wed, 2008-09-17 05:56 - By
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Aroma Coffee | Wake Up 2

Agency: Impact BBDO Riyadh, Saudi Arabia
Creative & Art Director: Ahmad Beck
Copywriter: Ahmad Beck
Photography: Stock, Steeve Kozman

Aroma Coffee | Wake Up 3

Wed, 2008-09-17 05:54 - By
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Aroma Coffee | Wake Up 3

Agency: Impact BBDO Riyadh, Saudi Arabia
Creative & Art Director: Ahmad Beck
Copywriter: Ahmad Beck
Photography: Stock, Steeve Kozman

Halls | AC

Mon, 2008-09-15 16:48 - By
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Halls | AC

Advertising Agency: JWT Casablanca, Morocco
Creative Director: Nicolas Geahchan
Art Director: Marouane El Hanafi

LG Electronics | Snail

Sun, 2008-09-14 22:09 - By
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LG Electronics | Snail

Advertising Agency: TEAM/Y&R, Dubai, UAE
Executive Creative Director: Shahir Ahmed
Creative Director: Guilherme Rangel
Copywriter: Wilbur D'Costa
Art Director & Illustrator: Guilherme Rangel

Lactel | It's Really Baladi

Sat, 2008-09-13 20:07 - By
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Lactel | It's Really Baladi

Advertising Agency: Strategies, Cairo, Egypt
Associate Creative Director: Bassem Sabry
Art Director: Mohamed Abd ELHamid
3D Graphics: Bassem Atef
Copywriter: Hamdi Naguib

Apollinaris | Bubbles

Wed, 2008-09-10 21:02 - By
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Apollinaris | Bubbles

Advertising Agency: BPG, Kuwait City, Kuwait
Creative Director: Souheil Arabi
Copywriter: Aaron Arthur

Olay Total Effects | 31?

Mon, 2008-09-08 21:27 - By
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Olay Total Effects | 31?

Advertising Agency: Saatchi & Saatchi, Dubai, UAE
Creative Director: Ed Jones
Copywriter: Kalpana Chary
Art Director & Typographer: Carma Andraos

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