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This is an Olay Total Effects campaign, executed by Saatchi & Saatchi in Dubai. The campaign touts a minimalist and clean-cut background, and depicts numbers representing the ages of various women. However, one digit is disguised behind an Olay product, which confuses viewers and forces them to "keeps guessing" how old she is. Also see other advertisements from this campaign that ask "Is she 31? or 20?"
This campaign was executed by Intermarkets Dubai, for its client, Ducab. The campaign depicts how Ducab's core business, cable-manufacturing, is the lifeline of Dubai's infrastructure, and by extension, how its products have helped further push various sectors, throughout the real estate industry, and in virtually every other office.
This is a dynamic and lively ad campaign executed by TBWA/RAAD Middle East in Dubai, for their client, The Career Junction Middle East. The campaign revolves around reaching one's full potential, by seeking a job to showcase one’s talent, rather than carrying out mundane house chores with those skills. Also see these Agreement and Chart implementations from the campaign.
Cozmo, a major superstore retailer in Amman has rolled out its latest ad campaign, by Team/Y&R Amman. It features various landmarks around the world, and associates them with Cozmo in order to accentuate the novelty factor that consumers enjoy at Cozmo, because "There's Only One Cozmo". Check out all the visuals from this campaign in the mediaME Creative Gallery.
This ad campaign, executed by Kuwait-based advertising firm, Paragon Marketing Communications, garnered plenty of attention due to its minimalist and clean-cut visuals, an identity that stems from Apple's products. The ad was done for iCity, which is an authorized Apple products retailer in Kuwait, and thus the ad further stresses on the identity that Apple communicates through its various products, such as the infamous iPod and iPhone.
An award winning campaign from Saatchi & Saatchi Dubai, with a simple message: no one wll believe your age, thanks to Olay Total Effects cream. The idea here is that this cream makes you look younger, which explains why a policman is asking for your driving license, while another image in this campaign features a club bouncer asking for an ID. Simple and effective.
Another unconventional campaign by Leo Burnett Cairo, this time with a 'Blade Runner' theme of a dark future which Link DSL will protect you. This visual is called Virus and the another visual in this campaign is called Download Dealer.
This ad worth’s being highlighted in this corner of mediaME, the idea is clever but controversial at the same time, especially it was created by an agency in Saudi Arabia. The ad features a veiled woman, which is common in Saudi Arabia, only she is wearing wool instead of the regular fabric used. The idea is nice, it clearly communicates the power of the product, but no one can tell if it had a negative impact on the audience.
The ad was created by The Classic Partnership Advertising in Riyadh for their client Admiral, and the message was so clear "Air-Conditioners made for the Middle East", ACs so powerful and cold to the limit that you will need to wear wool in the middle of the summer, in the Middle East.
Advertised brand: Barakat Freshly Squeezed Juices
Advert title(s): Ramadan Ad
Headline and copy text (in English): Ramadan Wishes
Copy: Relish the rich flavours of freshly squeezed juices from Barakat. Made from handpicked fruits, Barakat ensures the highest quality standards in their juices. Tasty, fresh as homemade and unpasteurized, these juices are as good as direct from nature.
Advertising Agency (Name, City, Country): Amber Communications, Dubai Media City, UAE
Agency website: http://www.ambercomm.ae
Creative Director: Vikas Pillai
Art Director: Mahesh Chenchula
Copywriter: Achuth Nair
Illustrator: Nidhin
Client Servicing: Nina Cherian
Photographer:
Other additional credits:
Published/Released/Aired (Month, Year): September 2008
Short rationale (optional): Ramadan is the holy month in the Islamic calendar. The people fast in the daytime. After sunset the people break their fast and they start with fresh juice. So being a Fresh Juice brand Barakat wishes all the people a holy Ramadan.
Advertising Agency: DDB, Cairo, Egypt
Art Director: Muhammad Salah
Copywriter: Malek Sherif
Via [ Ads Of The World ]
Advertising Agency: Leo Burnett, Kuwait
Creative Directors: Alain Mouhawej
Art Director: Tarék El Khatib, Nadine Gholmieh
Via [ AdBlogArabia ]
Agency: ImpactBBDO, AbuDhabi
Creative Directo/Writer: Peter Vegas
Art Director: Jeremy Horton
Via [ AdBlogArabia ]
Agency: Impact BBDO Riyadh, Saudi Arabia
Creative & Art Director: Ahmad Beck
Copywriter: Ahmad Beck
Photography: Stock, Steeve Kozman
Agency: Impact BBDO Riyadh, Saudi Arabia
Creative & Art Director: Ahmad Beck
Copywriter: Ahmad Beck
Photography: Stock, Steeve Kozman
Agency: Impact BBDO Riyadh, Saudi Arabia
Creative & Art Director: Ahmad Beck
Copywriter: Ahmad Beck
Photography: Stock, Steeve Kozman