Advertising

Plagiarism in the Middle East on the rise

Sat, 2007-06-09 22:51 - By
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Farrukh Naeem writes: We the creative people in advertising – the creative directors, copywriters, art directors, graphic designers – take great pride in producing original ideas. At least that’s what we claim.

Then we see from amongst us, creatives being caught for copying not just a treatment or idea but entire sentences, phrases, tag lines, layouts with the fonts and visuals. The lack of self respect when one simply lifts someone else’s concept and execution is one of the reasons why we the advertising people have earned ourselves the notoriety of being in one of the least respected professions in the world. We have brought this upon us. Some of us just can’t help lifting stuff from advertising awards books. I have seen it happening so much, it has almost become an industry norm. Sad.

I remember one creative who kept the awards book he copied from, safely tucked in his drawer. So that no one will ever know where his ‘inspiration’ came from. His best idea was traced back to that book in his drawer. Perhaps it’s the pressure of winning awards. Perhaps it’s the lack of confidence in some people about creating something world class with their own mind.

This post is about an unethical and unflattering practice that I feel does disservice to our advertising profession. It’s about two buttons on our keyboard - ‘Ctrl’ and ‘C’. Let’s not use them too much.

Have you met people in the profession who say it’s cool to copy as long as one doesn’t get caught? Have your ideas and ads been lifted by other creatives who don’t have what it takes, but are faking it?

If you are a brand manager or marketer, would you hire a self-professed ‘global creative director’ who’s been caught stealing ideas from others and passing them as his own?

Read more at Farrukh's Blog


IAA Chairman Joseph Ghossoub is Campaign’s “Man of the Year”

Wed, 2006-12-20 21:50 - By
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The International Advertising Association (IAA) is pleased to announce that Chairman and World President Joseph Ghossoub has been selected “Man of the Year” by Campaign magazine’s Middle East edition.

The award was presented to Ghossoub in Dubai by the editors of Campaign for promoting the Middle East region’s advertising and media industry around the world. Campaign is an ITP publication and a regional outgrowth of Britain's Campaign magazine.

“I know that I speak for the whole IAA network in congratulating Joe on receiving this great honor. We are always thrilled when our colleagues within the association receive such peer recognition,” said IAA Executive Director Michael Lee.

" Ghossoub is Chief Executive Officer of The Holding Group (THG), parent company of Team/Young & Rubicam, Intermarkets Advertising, ASDA’A public relations, mediaedge:cia and Wunderman. As one of the Middle East communication industry’s most prominent spokespersons, he has been involved in managing regional and global agencies for over two decades.

When asked to comment on Ghossoub’s contribution and dedication to the world of advertising, Sir Martin Sorrell, CEO of WPP stated, “We tend to associate awards and honors in the communications industry to specific creative work and products, design, packaging or even jingles, so it is always good to be reminded of the people behind it all. All of us within WPP are very proud that Joseph Ghossoub has been named Campaign’s “Man of the Year”. It is a great honor and truly well deserved.”

Ghossoub joined Team Advertising as Managing Partner and Chief Executive Officer in 1993. In 1997 he and his partners formed THG. Under his leadership, THG has grown to be one of the most successful Middle East communications groups, with offices throughout the Arabian Gulf, the Levant, North Africa and beyond.

Ghossoub took office as Chairman and World President of the IAA in March 2006, coinciding with the start of the 40th IAA World Congress in Dubai. During his term at the IAA, he has worked to open levels of communication across marketing disciplines encouraging the industry to work more closely together.

Previously, he was the President of the IAA United Arab Emirates (UAE) Chapter and in 1996 he joined the IAA World Board and IAA World Council. He was elected International Vice President and Area Director of IAA Middle East North Africa (MENA) in 2000.

Ghossoub also serves a number of business and educational institutions. He has presided over the Lebanese Business Council and is an advisory council member of the American University in Dubai. In 2003, Ghossoub was appointed as a board member of the Dubai Media Incorporation by the Government of Dubai and most recently he has worked to strengthen cultural ties between the countries of his birth and professional life through the establishment of the Emirati Lebanese Friendship Association.

Decorated with Lebanon's highest civilian honor in 2004, Ghossoub is a Knight of the Order of the Cedar, in recognition of his achievements and services towards promoting regional and international understanding and cooperation. In May 2006 he was awarded the Presidency Shield of the Republic of Lebanon in recognition of his role as the Chairman and World President of the IAA.

Paragon adds 4 KAAA awards, becomes Kuwait’s most awarded agency

Tue, 2008-07-08 14:23 - By
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Paragon Marketing Communications, won 4 additional trophies this year; one gold, two silvers and one bronze at the 2007 Kuwait Arab Advertising Awards honoring creativity in the Arab world.

The awards ceremony was held on Monday the 23rd of June, 2008 Arraya Ballroom under the patronage of H.H. the Prime Minister Sheikh Nasser Al-Mohammed Al-Sabah.

Paragon Marketing Communications a local agency based in Kuwait latest achievement tallies to 14 trophies since the Kuwait Arab Advertising Awards inception back in 2005 reinforces its position as Kuwait’s most awarded agency.
 
On this occasion Louai Alasfahani the Managing Partner & Chief Creative Officer at Paragon Marketing Communications thanked the clients for their ultimate trust in the agency ability to achieve results beyond expectations, the agency team for their dedication towards creative excellence and the media for their indispensable support.

On the same occasion the Creative Director Konstantin Assenov who holds an MA (masters of art from the academy of fine arts in Bulgaria) reassured the industry of Paragon continued commitment to fulfilling its mission of placing Kuwait at the forefront of the global graphic design and advertising industry.

Prince Al Waleed Bin Talal acquires 85% of LBC

Mon, 2008-07-07 07:22 - By
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Rapid TV News reports that Saudi billionaire Prince Al Waleed bin Talal has increased his ownership stake in pan-Arab satellite channel LBC. Local reports say Prince Al Waleed now controls 85% of the operation and its partner PAC.

LBC Group’s capital now stands at $123m. LBC is run by its chairman and DG Pierre Daher, who in a statement said the capital increase would strengthen the financial capacity, competitiveness and productivity of the channel.  "This step comes within a comprehensive plan of 5 years, and includes all television channels affiliated to Rotana," which is said to currently be the biggest producer and distributor of Arab music and increasingly movies.

Daher emphasized that there was no risk that PAC or LBCSAT would lose their Lebanese identity. The acquisition would also benefit the local LBC channel, he added, as all programmes produced are distributed to the local and international stations.


FP7 celebrates making history at Cannes

Sat, 2008-07-05 14:56 - By
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FP7 made advertising history by becoming the first agency from the Middle East to win two Gold and two Silver Lions in the same year, at the 55th Cannes Lions International Advertising Festival held in France, the agency walked away with a Gold and Silver in the Press category, a Silver in the print category and a Gold in the Outdoor category.

Fortune Promoseven also had the highest number of campaigns shortlisted amongst agencies from the region, with over 30 pieces of work chosen by the Cannes judges.

"Our victory in Cannes is a step towards consolidating our plans to reinforce Fortune Promoseven's position as both a creative and effective force in the MENA region," said Fadi Salameh, Network President and Chief Executive Officer, Fortune Promoseven. "Our agency serves many multinational brands as well as a large selection of the region's best local brands, the acknowledgement we've received for our wins from our Clients, network offices and our peers in the industry is great. It is a big milestone in the history of ME advertising and it definitely is a sign of the years ahead for Fortune Promoseven as a network."

Akram Miknas, Chairman, Promoseven Holdings said "No one understands the Middle East like we do, we've been around for 40 years and during this time our business has expanded across the region. Today our size, reach and staff strength has become our competitive advantage. International recognition such as the recent Cannes wins goes to prove that as an agency, we are a contemporary and on par with global standards, our work is cutting edge and winning us global accolades. At the end of the day, it is not about how old you are, it's how young you can be..."

The Cannes festival is the most prestigious international event of its kind and each year for a fortnight Cannes turns from the playground of the rich and famous to a playpen for the world's most talented creative minds.

 


Horizon.FCB wins 'Agency of the Year' at the 2007 Kuwait Arab Advertising Awards (KAAA)

Sat, 2008-07-05 14:41 - By
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Horizon.FCB, the expert agency in integrated marketing communications services in the Middle East, has bagged the prestigious "Agency of the Year" Award at the 2007 Kuwait Arab Advertising Awards, held recently in Kuwait.

Horizon.FCB achieved this distinction after competing against more than 1,500 of the best advertising works from 60 local, regional and international advertising agencies. Horizon.FCB also won the maximum number of awards at the competition.

Said Zeineddine, General Manager, Horizon.FCB Kuwait, represented the network at the event. He said, "This is a great honour for Horizon.FCB and we are delighted that our creativity and innovative thinking has been recognized at such a prestigious forum. Horizon.FCB continues to be committed to an ethos of excellence and performance where we harness the best talents to partner with our clients to effectively contribute to the building of their brands' success. This latest achievement is yet another testament of our enduring efforts to set new standards in the field of marketing communications services in the Middle East and to generate a rewarding return on ideas".

Horizon.FCB's business has expanded considerably over the past years, with 2007 recording even more significant gains in terms of client portfolio. The company also continues to invest heavily to nurture its team of dedicated professionals.

Organized under the patronage of His Highness the Prime Minister of Kuwait, Sheikh Nasser Al-Mohammed Al-Sabah, on June 23, the Awards selected the best advertising campaigns from across a range of categories, including press, outdoors, ambient and TVCs.

In total, Horizon.FCB grabbed an impressive 19 Awards, including 6 Gold, 5 Silver and 8 Bronze. The awards went to the agency's diverse team contributions from Lebanon, Egypt, UAE and Kuwait.

The Content Factory | What You See Is Not What You Get

Thu, 2008-07-03 13:58 - By
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The Content Factory | What You See Is Not What You Get

Advertising Agency: The Content Factory (TCF) LLC, Dubai, UAE
Art Director & Copywriter: Hani Sharaf

Via [ AdBlogArabia ]

A new identity to reflect a new era of The European tour

Wed, 2008-07-02 22:49 - By
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The 2009 European Tour International Schedule will herald an exciting new era in the game with the introduction of The Race To Dubai and, in recognition of this significant development, The European Tour today unveil the restyled branding which will reflect that evolution.

Through discussions with the players and with Leisurecorp, with whom we are partners in The Race to Dubai and The Dubai World Championship, we confirmed the importance of linking the past with the future. With golf this is especially valid because of the tradition of the game and its continuing global growth with which The European Tour is delighted to be associated.

Harry Vardon is an iconic figure whom many identify as the first touring professional and the world skyline provides an invocative image of the stage on which the players of The European Tour now compete. In bringing them together in the new branding we respect tradition and recognise the future.

Vardon’s vision in 1912 is interesting in that after his travels to the Continent and to the United States he “found evidence of great enthusiasm for the game in other parts of the world.” Vardon wrote of receiving invitations to Australia, India, South Africa and other countries and, although deeming to be “so very many driver shots away that I have hesitated to leave my native teeing-ground,” he pointed out that “Golf is now the game of all nations as it deserves to be.”

The new European Tour identity will be officially introduced at the start of The 2009 European Tour International Schedule in November when The Race to Dubai – a US$10,000,000 season-long competition for the world’s leading golfers - will culminate in the Number 1 to 60 players qualifying for the US$10,000,000 Dubai World Championship.

The Dubai World Championship will be played on the Earth Course at Jumeirah Golf Estates in Dubai, UAE, from November 19-22, 2009, at which time a player could face the prospect of standing over a putt for US$3,666,660 to capture the title, Number One position in The Race to Dubai and The Harry Vardon Trophy.

Sr. PR Executive

Job Summary

Job Description
* Supporting the PR Manager in defining the PR objectives and strategy for Sifico retail brands in conjunction with head of marketing to meet over all business objectives.
* Develop and implement the PR campaigns, such as: product launches, photo shoot, exclusive press operations/editorials, press events (conferences and interviews), sponsorships, and consumer events.

* Create PR initiatives with third-party partnership to further increase brand awareness.
*Develop press relations and serve as the company PR contact. This also includes creating and attending regular face-to-face meetings with the press.
*Create and manage the development of PR tools, such as: writing of press release, press newsletters, Q&A, speeches and any other written corporate communications. This also includes adaptation of PR material into Arabic.
*Create and coordinate press media interest in the organization and ensure regular contact with target media and appropriate response to press media requests.

* Manage, study and analyze Sifico PR clipping/value report on monthly basis and provide recommendations accordingly.
*  Serve as primary contact for PR agencies and partners. Coordinate with brands to collect all related PR material such as press releases, images and press kits.
* Organza and manage events to encourage traffic to all stores and maximize sales. This also induces casting models, conducting fittings, outsource hair and make up for events management.
* Manage press media requests for photo shoots, including call in samples from brands PR offices. 
* Ensure quality coverage of SIFICO Fashion LLC brands are in relevant publications.
* Develop, updating and manage press/partners PR database sheet.

 

Requirements:
The Candidate should be educated to certificate level relevant and/or adaptable to the practices of Merchandizing in Luxury Fashion
This will ideally have been gained within High End to Luxury Fashion organizations.
A good understanding of key trends and associated practices in the industry
PC literacy – the ability to use Microsoft office with minimum intermediate skills

About Company
SIFICO FASHION L.L.C is the designer fashion retailer in Dubai, hosting some of the world’s most prestigious labels. Boutique 1 is un-equaled for service, environment, and exclusivity in luxury. The organization is extending its recruitment efforts globally due to continued growth.
Competitive salaries, tax free, med/dental, visa, & annual flights
Boutique 1 is known for targeting and assembling a strong team of from across the globe.
 
Additional Information    
Experience:     5 - 8 years      
Education:    Bachelor's Degree      
Key Skills:     The Candidate should be educated to certificate level relevant and/or adaptable to the practices of Merchandizing in Luxury Fashion      
Industry:     Retailing      
Role:     Media Planning - Manager/ Executive

Company Name

Boutique 1

Experience Required (Years)

5

Position Type

Full-Time

Description




Senior Account Manager - Advertising

Job Summary

Job Description
Our client, a large top 5 multinational advertising agency, is currently seeking a senior account manager to join their expanding regional team.
Based in Dubai and reporting to the Account Director, you be the key liaison between the client and the agency team.   You will manage all aspects of the client's budget and plan and ensure that the advertising expectations are met.
Your strength in communications and client servicing will be crucial in managing the day to day advertising and communication briefs and ensuring that all key people on both sides are aligned to the plan and direction.
As the successful candidate you will be degree educated with at least 2 year's experience, managing reputable accounts/brands in ATL or BTL advertising within a large international agency is a must.  You will need to be a strong communicator and be responsible for managing the client and internal relationships at all levels.  You will also need to be pro-active and dynamic in your way of thinking and have a passion for advertising. 
Arabic is desirable but not essential.

About The Recruiter
Insight recruitment is a specialist recruitment consultancy.
We are based in Dubai, and our work covers the Middle East and North African region.
If you are a candidate looking for further career opportunities, please visit our website for a list of all of our current openings at: www.insight-recruitmentme.com
You can apply to any of our positions on line by submitting your resume for the appropriate position.

 
Additional Information    
Experience:     2 - 8 years      
Education:    Bachelor's Degree      
Industry:     Advertising      
Role:     Account Mgr/ Mgr - Client Servicing (Advertising)

Company Name

Insight Recruitment

Experience Required (Years)

2

Position Type

Full-Time

Description




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