Consulting & Research

du Telecom to produce new reality show

Wed, 2012-02-22 09:00 - By

Announcement, Broadcasting News, Media Business, Consulting & Research, du Telecom, Dubai Media Incorporated, Dubai One, Hala Badri, Sony Pictures Television Arabia, The Entrepreneur

Aspiring entrepreneurs in the UAE are being invited to compete for a cash prize on a new reality TV show conceptualized by local telecommunications company du. Set to broadcast on Dubai Media Incorporated's channel Dubai One later this year, 'The Entrepreneur' will be produced by Sony Pictures Television Arabia.

Wassim Mneimneh: Publishers adoption of third party measurement systems is still the biggest challenge

Tue, 2012-01-03 10:07 - By

editor

Digital Media, Interview & Opinion, Media Business, Research, Advertising, Consulting & Research, Media, Buzz Metrics, Buzz Metrics Exchange, Facebook, mediaME, mediaME Forum, Nielsen Online, SiteCensus, Wassim Mneimneh

mediaME spoke to Wassim Mneimneh at the mediaME Forum. He is the Senior Online Manager at Nielsen Online. Wassim shares with us his views regarding the importance of third party measurement systems, currently available monitoring technologies, the utilization of these analytical tools in the Middle East and more.

The mediaME Forum:2011 concludes following two successful and information-packed days

Mon, 2011-11-28 18:00 - By

editor

The second and final day of the mediamME Forum:2011 kicked off today with an exclusive announcement of the latest findings of the Arab Social Media Report presented by Racha Mourtada from the Dubai School of Government. The report, which is set to be released in the coming week, will be available for download on mediaME.com.

mediaME Forum:2011 kicks off in Amman

Sun, 2011-11-27 18:10 - By

editor

Announcement, Events, Advertising, Consulting & Research, Education, Electronics & Technology, Games & Toys, Media, Telecom, Amman, Digital Media, IPSOS, Joud Nawar, Levant, mediaME Forum 2011, mediameforum, MediaScope, Twitter, Zeid Nasser

The first day of the Levant digital media event, the mediaME Forum:2011 that is being held in Amman, has successfully ended following very exciting and engaging panels and sessions presented by key industry figures from across the region. The first day, which has gathered over 300 delegates, opened with welcoming words from Zeid Nasser, the founder of mediaME.com and CEO of MediaScope, followed by a Keynote speech from Joud Nawar, the media research manager at Ipsos.

GemiusRanking provides live online traffic insights for MENA

Thu, 2011-11-24 11:42 - By

editor

Analysis, Announcement, Digital Media, Media Business, Research, Consulting & Research, Media, apple, chrome, Gemius, Gemius Ranking, Google, iPad, iPhone, MSIE, Samsung, Windows

GemiusRanking has launched a new tracking tool that measures pageviews for operating systems, web browsers and mobile devices in the MENA region. The tracking of the various operating systems reveal Windows XP and Windows 7 maintaining the lead among other operating systems.

The Content Factory launches proprietary integrated marketing platform

Sun, 2011-10-23 12:27 - By

editor

Announcement, Media Business, Consulting & Research, Media, IIR Middle East, Layth Dajani, Luup, Najibi General Trading, The Content Factory, Total|Marcoms

The Content Factory, a leading integrated marketing firm based in Dubai, today launched its proprietary integrated marketing platform, Total|Marcoms, a holistic marketing consulting and execution service targeting a broad range of business sectors.

Total|Marcoms integrate

New top level domains - Golden opportunity for Middle East entrepreneurs

Thu, 2011-09-22 09:18 - By

andrewpink

Digital Media, Interview & Opinion, Consulting & Research, Electronics & Technology, Public interest, Telecom, Andrew Pink, Assigned Names and Numbers, digital, entrepreneurs, ICANN, New Top Level Domains

International Conference on Branding for Banking & Finance in South Africa

Thu, 2011-06-16 04:15 - By

Conferece Director

Announcement, Events, Interview & Opinion, Product Launch, Advertising, Consulting & Research, Events Management, Financial Services & Insurance, Media, Banking, brand development, finance, financial industry, International Conference, Johannesburg, Salvo Global, South Africa

Brand Lounge to offer leading-indicator brand metrics in the Middle East

Mon, 2010-02-15 20:58 - By

hfadlallah

Research, Consulting & Research, Brand Keys, Brand Lounge, Brand Loyalty, Brand Research, branding, Engagement, Hasan Fadlallah

In a move to strengthen its strategic offerings to existing and prospective clients, Brand Lounge – Branding & Marketing Strategists firm announced today a strategic partnership with Brand Keys inc. the global leader in predictive brand equity, loyalty and brand engagement metrics.

ARA Research & Consultancy appoints Donatella Donatelli as Communication & Client Relationship Director

Sun, 2010-01-31 07:49 - By

editor

Announcement, Consulting & Research, ARA Research & Consultancy, BPG Public Relations, Donatella Donatelli, Edelman, Tarek Ammar

Donatella Donatelli, Communication and Client Relationship Director - ARA Research & Consultancy