Electronics & Technology

iCity | Go Places...India

Sun, 2008-08-03 15:16 - By

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Print, Kuwait, Electronics & Technology, Ad Blog Arabia, Apple Center, iPod, Paragon Marketing Communications

This ad campaign, executed by Kuwait-based advertising firm, Paragon Marketing Communications, garnered plenty of attention due to its minimalist and clean-cut visuals, an identity that stems from Apple's products. The ad was done for iCity, which is an authorized Apple products retailer in Kuwait, and thus the ad further stresses on the identity that Apple communicates through its various products, such as the infamous iPod and iPhone.

BEAT redesigns Zain's electronic portal

Sat, 2008-09-06 21:52 - By

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Announcement, Electronics & Technology, BEAT, Manar Al-Belbeisi, Mohab Murrar, ZAIN Group, Zain Jordan

BEAT, the leading Jordanian-based IT solutions provider, has recently redesigned and reactivated the online electronic portal of renowned mobile telecom operator Zain Jordan.

Being a member of Zain Group, the pioneer of mobile telecommunications in the Middle East and Africa, this redesign of Zain Jordan's online portal comes as part of the group's plan to unify the general templates of the portals of all their branches in both continents.

In less than a month's time, BEAT completely refurbished the interior design of the portal's pages in accordance to the guidelines placed by Zain's headquarters for all their websites, which now enjoy a more modern, vibrantly colored theme.

Mr. Mohab Murrar, BEAT's Founder and CEO said: "Zain's newly redesigned electronic portal came to reaffirm absolutely the success of the strategic partnership we enjoy with them, which is something that we take great pride in and work hard to fortify by dedicating all our efforts to facilitate their activities and achieve their objectives. This is our policy when dealing with all our clients and partners."

The newly designed portal by BEAT received rave reviews by Zain's team, who were impressed with the speediness and quality of BEAT's execution.

"BEAT has always been an outstanding ally when it comes to completing our projects in record and under the highest possible standards,' said Manar Al-Belbeisi, Zain Jordan's Web Manager. 'This project has been further proof that our partnership with BEAT will only prosper and grow."

The new theme of Zain's electronic portal greatly depends on the variation in color and the thematic significance of each color used.

Zain chose to let a unique color represent each one of its services in a manner that accurately depicts the nature of the service, and the various pages of their portal were designed to emulate this concept.

The portal was created with the aid of Microsoft SharePoint Server 2007, which was tweaked by BEAT to suit the different external and internal applications of Zain's portal.

BEAT's team of highly skilled developers were able to utilize this high-end product by Microsoft to the maximum, which lent the portal an obvious professional edge that guarantees an exhilarating browsing experience.

BEAT is a technology Solutions Provider and an Independent Software Vendor (ISV) that was founded in 2003 to offer high quality information technology and business solutions, systems integration, and e- Business solutions to commercial and government customers in the Middle East, North Africa, and North America.

The company's solutions aim to allow clients to achieve the best possible results in their business by maximizing their capabilities and by focusing on developing core elements that guarantee an enterprise's success.

BEAT is also a Microsoft Gold Partner and an authorized partner to Autodesk, SourceCode, and Nintex.

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Kaspersky Lab Dubai | Marketing Manager

Dubai, UAE, Electronics & Technology, IT Jobs in Dubai, Kaspersky Lab Dubai, Marketing Jobs in Dubai, Marketing Manager

Job Summary

Position Summary:

As a Marketing Manager, She will be in responsible for all marketing activities in the region and applying HQ policy in the region.

Major responsibilities include:
• Responsible planning & developing all marketing activity including Direct mail, advertising, seminars, lead generation, tradeshows, exhibitions, conferences, incentives and web effectively and creatively and ensure they are aligned with the overall firm marketing strategy.
• Identify market volume/current market share, Monitoring competitor activity & Carry out market research and customer surveys to assess demand, brand positioning and awareness.
• Manage the Marketing Department budget and deliver all marketing activity within set budget.
• To generate a monthly comprehensive Sales & Marketing forecast for financial planning.
• Organize production of branding materials, brochures, research materials, required for promotional activities, store openings etc and ensure timely delivery.
• Perform periodic external surveys to evaluate perception of brand and customer satisfaction and monitor progress of relevant Firm initiatives
• Arranging for the effective distribution of marketing materials.
• Maintaining and updating mailing databases.

Requirements
• A University degree in Business Administration or a related field
• 2 - 5 years of IT marketing management experience
• Proven track record of results
• Working knowledge of PowerPoint and Excel
• Strong presentations skills
• A team player attitude
• Multi tasking skills
• Well-versed with Middle East business and cultures
• Excellent written communication & presentation skills
• Highly organized & details oriented
• Strong administrative management skills
• Proven ability to work against tight deadlines
• Excellent interpersonal & Strong negotiation skills
• Possess strong network within the media & advertising industry on a regional scale
• Solid knowledge of public communication techniques