Electronics & Technology

iCity | Go Places...India

Sun, 2008-08-03 15:16 - By
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iCity | Go Places...India

This ad campaign, executed by Kuwait-based advertising firm, Paragon Marketing Communications, garnered plenty of attention due to its minimalist and clean-cut visuals, an identity that stems from Apple's products. The ad was done for iCity, which is an authorized Apple products retailer in Kuwait, and thus the ad further stresses on the identity that Apple communicates through its various products, such as the infamous iPod and iPhone.

Visa launches 2010 FIFA World Cup promotion in Egypt

Tue, 2010-02-16 09:19 - By
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Tarek Elhousseiny - General Manager for North and West Africa, Visa


Visa, FIFA's exclusive Financial Services Partner, today announced a "Go Fans" promotion offering Visa cardholders the chance to win the trip of a lifetime to experience the 2010 FIFA World Cup in South Africa.

From January 15 to February 28, Visa cardholders will enter into a prize draw every time they make a purchase using their Visa card to stand a chance of winning a trip to the 2010 FIFA World Cup™ in South Africa. At least one lucky Visa cardholder in Egypt will not only win return flights for two to South Africa, 4 star hotel accommodation, spending money and tickets to watch a match but they will also gain privileged access to a choice of exclusive backstage experiences - including a stadium and pitch tour before the match, watch the players warm up from the sideline or have your photo taken on the pitch.

"As an Official FIFA Partner, Visa is eager to provide our cardholders with the FIFA experience up-close and in person. Every football fan is anxiously waiting for the FIFA World Cup to kick off this summer: to see some of the world's best footballers battling it out on an international stage. We have a unique opportunity to offer one of the most sought after rewards of any promotion to date. With convenience and security inherent to every Visa payment card, everyday spending is the best way to increase your chances of scoring a seat in the stands during the FIFA World Cup in South Africa," said Tarek Elhousseiny, Visa General Manager for North and West Africa.

Visa's latest FIFA campaign is part of a pan-regional promotion, where Visa cardholders from Egypt, Jordan, Lebanon, Tunisia, and Morocco will have a chance to win tickets to the highly anticipated FIFA World Cup in South Africa.

 

Nokia delivers free, unlimited music distribution in Middle East with its "Comes With Music" service

Wed, 2010-02-10 23:25 - By
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Nokia made a major announcement in Beirut, on Wednesday 10 February, regarding the launch of its "Comes With Music" service that shall enable buyers of the new Nokia X6 phone to enjoy unlimited music downloads legally for a year, from the Ovi store catalogue.

For around $600, buyers get the touchscreen Nokia X6 capable of storing around 3,000 songs on its 16GB built-in memory, and can then select the music they want from a library of 4 million songs.

Nokia rolls out this service in 11 Arab markets: Jordan, Lebanon, Palestinian Territories, Iraq, Saudi Arabia, Kuwait, Qatar, Bahrain, Oman, UAE and Egypt in the first week of March 2010.

Nokia has signed agreements with over 2000 music content owners, including Middle Eastern labels such as Rotana, Mazzika, Melody Music and others.

The service has already been introduced in 14 other markets across Europe, Asia and South America.


Grafdom extends online expertise to Oman

Wed, 2010-02-10 18:20 - By
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Envent, a leading public relations, events management and marketing communications consultancy and organisers of the Women in Business conference, is to add web design and online marketing solutions to its portfolio of services since signing a strategic partnership agreement with Grafdom, a Dubai-based technology consultancy, on 23 January 2010.

Grafdom is a global team of business consultants, brand management specialists and innovative developers with diverse cultural and professional backgrounds. It has designed numerous award winning websites in the Middle East and worked with businesses to empower their online brand presence throughout the social networking, search engine and web 2.0 spectrum.

Farid Gasim, Director of Operations, Grafdom said, “This synergy with Envent will reap great mutual benefits for both companies.  Envent’s acclaimed reputation in the PR & Events field is a profoundly value-added advantage that will enable them to proactively expand their service offering to clients with web development and online branding solutions.”

Salma Al Hashmi, Founder and President of Envent said, “We really welcome this agreement.  Envent is always looking for ways to cater to the diverse range of requirements of our clients.  With the increasing use of digital marketing and the importance of having an eye-catching and informative website, we hope that all our clients will soon be taking advantage of this partnership.”

Founded in 2006, Envent was originally established as Event Management Company, one of the pre-eminent designers and builders of the Women In Business Conference. In October 2007, the company was re-engineered into Envent, a full-service event management and public relations organization.  The company is based in Madinat Qaboos in Muscat.

PlayStation3 | Attitude

Sat, 2010-02-06 15:09 - By
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PlayStation3 | Attitude

Advertising Agency: Memac Ogilvy, Dubai
Eecutive Creative Director: Till Hohmann

Steve Jobs announces the Apple iPad, running iPhone Apps & announces iBooks service

Thu, 2010-01-28 06:52 - By
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Apple CEO Steve Jobs, on Wednesday 27 January, unveiled the iPad, the widely anticipated tablet-style computer that he called "a truly magical and revolutionary product." It has a 10-inch screen, runs existing iPhone apps from the Apple apps store and is available in 16-gigabyte, 32-gigabyte and 64-gigabyte versions. It runs on a 1 GHz processor and is about a half-inch thick and weigh about 1½ pounds.

 

 

"What this device does is extraordinary," Jobs said. "It is the best browsing experience you've ever had. ... It's unbelievably great ... way better than a laptop. Way better than a smartphone."

The computer will act as a sort of missing link between the two. The model Jobs demonstrated at an invitation-only event in San Francisco operated without a hardware keyboard, with Jobs typing on a nearly full-size touchscreen keyboard.

Jobs also announced iBooks, Apple's e-books reader, which includes an integrated store selling titles from from publishers such as Penguin, HarperCollins, Simon & Schuster, MacMillan and Hachette.

Pricing for iPad will start at $499 for the 16-gigabyte version, $599 for the 32-gig version and $699 for the 64, Jobs said. Having 3G mobile access will cost an extra $130 on each, he said.


Shufflegazine Apple lifestyle magazine now available via iPhone app

Sat, 2010-01-16 12:49 - By
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Shufflegazine, Apple lifestyle magazine for the Middle East, today announced the im-mediate availability of an application for iPhone and iPod touch that gives readers full access to the magazine on their favorite mobile device.

With the app, readers can download individual issues of the magazine, including back issues, or subscribe to automatically receive future issues when they're published. The magazine will be available for iPhone on the same day the print issue comes out each month.

The app is available in the UAE and US iTunes AppStores for $0.99. Individual issues are $2.99 and a 12-month subscription is $19.99. Both the price for an individual issue and the subscription represent a discount compared to the print issue.

Magnus Nystedt, Managing Editor of Shufflegazine said "We're excited to be among the first, if not the first, in the Middle East to provide this service to our readers. This app is a great compliment to what we already do and represents yet one more way that readers can enjoy our unique content."
 

V-Kool | Armor I

Thu, 2010-01-07 07:48 - By
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V-Kool | Armor I

Advertising Agency: Praxis Advertising, Dubai
Creative Director: Josey George
Art Director: Muhammad Imran

V-Kool | Armor II

Thu, 2010-01-07 07:39 - By
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V-Kool | Armor II

Advertising Agency: Praxis Advertising, Dubai
Creative Director: Josey George
Art Director: Muhammad Imran

Etisalat and du to block BlackBerry users accessing 'a number of websites'

Sun, 2009-12-27 16:18 - By
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The Gulf News reports that etisalat and du have jointly agreed to ban a number of websites for all Blackberry users in the UAE. Blackberry users have had access to a number of websites which are otherwise not available to "landline" Internet users. The rule will come into effect shortly.

In line with the guidelines of the Telecommunications Regulatory Authority (TRA), the list of banned websites include those for gambling, pornography, illegal drugs, voice over internet protocol (VoIP), and those that offer training or information on terrorist-related activities.

Read more.


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