Marketing, also commonly known as Brand Management, is a one of our core functions behind the success of our business. A career in Marketing at P&G involves combining world-class marketing mastery with business leadership to create and build brands that improve consumers’ lives. You will begin your career in Marketing as an Assistant Brand Manager and from your first day on the job, you will be given immediate project responsibility. As you develop you will become the owner of your brand’s equity and responsible for maintaining and building it’s strength in consumers’ minds through advertising, media, and many other marketing vehicles. Your work will expose you to many brands and situations as well as to great people both from within the company and from top external agencies in different markets, even regions. This is the training ground for most of our General Managers.

Job Responsibilities:
• Within a short period of ‘training on the job’ (that can include local markets-based periods and/or Sales training) coupled with coaching and participation in on-boarding seminars, you will be involved in the marketing plan development, building on consumer and customer insights to deliver overall business objectives.
• As part of a multifunctional team you may develop and execute a promotion/ media/public relations/direct-to-consumer plan, work with the retail customers, re-launch an existing brand or introduce a new product or a new category.
• You will frequently use your skills to analyze the business, in addition to financial, competitive and research analysis.

Skills
We welcome applications from any academic discipline — all you need are:
• Minimum education of BA or BS with good academic results..
• Strong skills in leadership, creativity, communication and strategic analysis.
• Very good knowledge of written and spoken English (on top of Arabic and French).
• The job is highly strategic and to succeed you will need a strong eye for detail and a willingness to make things happen.
• Practical experience through internships/work placements appreciated.
• Flexibility and a willingness to develop your career internationally.

You will play a major part in developing and implementing of marketing and brand strategy in order to achieve sustainable and profitable growth. Conducting research on marketing best practices and finds ways to be more effective in all areas of our business. Creating innovative ideas and identifying new service opportunities to increase company competitiveness in the market. You will create communication plan using various tools (e.g., newsletters, PowerPoint presentation, face-to-face meetings etc.) in order to communicate consumer initiative concepts. Your role will be responsible for media planning in coordination with the media agency, optimizing efficiency in media buying, establishing and strengthening media relations for the company.

Skills

You will be a marketing professional of business graduate caliber, with a proven track record and good understanding of all the elements of the marketing / brand management, with 3 to 5 years experience and the age bracket of 28 to 35 years. You are required to possess excellent communication and interpersonal skills.

Candidates are invited to send their CVs along with recent photograph at: recruitment@bupame.com

Education

Marketing Professional of Business Graduate Caliber

Our client, a world’s leading consumer healthcare company, is urgently seeking a dynamic Group Brand Manager FMCG – MEPIT (Middle East, Pakistan, Iran, Iraq, Turkey). You will manage the strategic development of company MEPIT assigned brands along agreed business and category priorities through the development and implementation of annual marketing plans. Through these plans build the equity of the agreed Brands and drive the area business growth. You will identify opportunities and develop launch plans for new product / category launches for MEPIT to drive future growth in the region and also manage the day to day activities and provide coaching and development for one direct report. Your principal duties will include :
• Preparing consumer and professional marketing strategies, budgets and plans for the brands in line with business objectives across each planning period.
• Managing implementation of agreed marketing plans including both the consumer and medical marketing activities for the brands.
• Managing agreed brand advertising and promotional budgets to achieve category goals. Highlight risks, recommend and manage corrective action where appropriate.
• Ensuring development of media plans for managed brands as per agreed media strategy keeping in mind TA, reach & frequency targets.
• Identifying and preparing launch recommendations for potential NPD / New business opportunities for the company, including full financials and Regulatory co-ordination.
• Analysing sales budgets, forecasts and market shares / channel distribution to ensure achievement of agreed targets. Recommending and co-ordinating implementation of corrective activity where necessary.
• Seeking innovative solutions, ways of working, methods of driving brand equity and meeting consumers’ needs. Share best practice around the region.
• Evaluating market information and competitor activity and recommend responsive action where necessary.
• Commissioning market research as appropriate.
• Providing support to Marketing Manager as MEPIT representative on global core teams as required.
• Acting as the day-to-day company contact with FMCG Marketing suppliers, including Advertising Agencies, Research Agencies, PR Agencies and Promotional Agencies.
• Using the tools of the company's Marketing Leadership Programme and ensure compliance within the FMCG team.
• Directing, supervising and coaching direct reports, ensuring PDP (Personal Development Plan) and regular reviews are in place.

As the successful candidate, you need to be a hardcore FMCG person with at least 6 years’ experience in consumer healthcare/ FMCG brand marketing of a multinational organization in the Middle East. You should have a robust record of achievements in strategy development and managing major launches and advertising campaigns. You should have strong leadership and project management skills with the ability to lead a cross-functional team or be part of it. An original thinker, results-oriented, with lots of initiative, passion and dynamism. Fluency in Arabic is an advantage but not a pre-requisite.

Our client, a world’s leading consumer healthcare company, is urgently seeking a dynamic Trade Marketing Manager to join the team based in Dubai. Your main role is to ‘Drive the drivers at Point of Purchase’ in the territory assigned. You will also be the main point of contact in the field for the Regional Customer Marketing Team to help translate and implement all brand strategies. Your accountabilities will include the following but not limited to :
POP Management :
• Getting a thorough understanding of shopper and customer insight.
• Interacting with Regional Customer Marketing Team to formulate Point of Purchase strategy in sync. with the brand objectives.
• Developing and agreeing action standards for implementation for POP in conjunction with the brand team and Regional Customer Marketing Team to ensure effective execution. Special focus to be given during launch of NPDs.
• Developing in conjunction with Marketing/Procurement a creative agency/unit in local market which specializes in quick solutions for point of purchase.
Planning, implementing and evaluating consumer promotions in line with brand objectives
• Planning in advance all elements of consumer promotions including order placement, forecasting, briefing to the local implementation team in coordination with Regional Customer Marketing Team.
• Closely coordinating with Regional Customer Marketing Team and ensuring all POSMs are received at least 2 weeks prior to the start of activity.
• Ensuring on time implementation of all consumer promotions and key account promotions.
• Carrying out timely evaluation of consumer promotions and carrying forward key learning’s for promotion quantities, POS types and quantities. Suggesting POS types and quantities that are most appropriate for the market.
Sales forecasting for activities and achievement of targets for activities :
• Carrying out thorough forecasting for the activities at least 3 months in advance.
• Ensuring proper allocation of targets between region and key accounts based on potential of the region, account.
• Coordinating closely with partner and company supply chain team ensuring orders and products are in place on time for start of the activity.
Identifying New channel opportunities for brands for distribution and visibility
• Working closely with partner team to identify opportunities for penetration into existing channels and distribution into new channels.
• Exploring opportunities to enhance visibility at store level, with focus on key accounts. To this effect, select best stores in your respective market and use them as model stores for visibility impact of company brands.
Provide Monthly reports and periodic reports for activities
• Preparing Monthly reports with focus on wins and losses and competition activity.
• Ensuring all key activities are evaluated as per standard format as provided by Regional Customer Marketing Team.
• Ensuring regular usage of Trade Marketing Manual for reporting formats.
Multilevel Contacts with Key Accounts, First hand support to Key Account Managers
• Establishing contacts with key decision makers in key accounts.
• Extending first hand support to Key Account Managers by offering expertise on Negotiation for annual contracts, implementation and evaluation of activities.
• Ensuring Key Account promotion calendars are obtained regularly to plan activities accordingly.
Managing/Optimising Budgets for all Cost Centres (Shelf Rental, Multbuys, R & A):
• In coordination with Regional Customer Marketing, effectively deploy the budgets for Annual Shelf Rentals, Periodic Displays, Multibuys and R & A.
• Preparing Trade Promotion calendars on a quarterly basis and circulate to all stakeholders.
• Ensuring effective implementation of Trade Terms across channels and accounts.

The ideal candidate will have a degree with a preference for a Masters degree in management,Business Administration, Marketing and Communications, Pharmacy or equivalent. You will have a minimum 4-5 years experience in a reputed multinational Company in Field sales, Trade Marketing or Brand Management. You should have a strong communication skills and command of the English language and good knowledge of marketing and brand plans. You should also possess good grasp of distribution and logistics management and management of budgets and understanding of financial and legal regulations. You must have hands on exposure to dealing with Key Accounts, management of agencies and suppliers and in sales forecasting experience.

Our client, a world’s leading consumer healthcare company, is urgently seeking a dynamic Brand Manager – FMCG - MEPIT (Middle East, Pakistan, Iran, Turkey). You will be responsible for managing the development of brands within company's FMCG business along agreed business and category priorities through the implementation of annual marketing plans. Through these plans build the equity of the agreed Brands. You will also implement marketing programs for all company FMCG brands (Oral Care & Nutritionals). Your other duties will include :
• Assisting in the preparation of consumer and professional marketing strategies, budgets and plans for the brands in line with business objectives across each planning period.
• Managing implementation of agreed marketing plans including both the consumer and medical marketing activities for the brands.
• Managing agreed brand advertising and promotional budgets to achieve category goals. Highlight risks, recommending and managing corrective action where appropriate.
• Analysing sales budgets, forecasts and market performance to ensure achievement of agreed targets. Co-ordinating implementation of corrective activity where necessary.
• Seeking innovative solutions, ways of working, methods of driving brand equity and meeting consumers’ needs. Share best practice within the team.
• Evaluating market information and competitor activity. Recommending responsive action where necessary.
• Acting as the day-to-day company contact with FMCG Marketing suppliers, including Advertising Agencies, Research Agencies, PR Agencies and Promotional Agencies. • Using the tools of the company Marketing Leadership Programme.

The ideal candidate, you will have at least 3 years’ experience in FMCG / consumer healthcare marketing of a multinational organization or in an advertising agency handling an FMCG / consumer healthcare account in the Middle East. You should have handled some major launches and advertising campaigns. You have strong project management and communications skills with the ability to lead a cross-functional team or be part of it. A Dynamic, self motivated with lots of initiatives and with the ability to work well under pressure. Fluency in Arabic is an advantage but not a pre-requisite.