Responsible and accountable for:

All external marketing communication (Catalogue, brochures, TV, radio, newspapers, PR, IKEA Family magazine, Website etc)
All marketing research in order to find out customers needs and communicate the result of this research so that the total IKEA organization can work on trying to meet these needs.
All Customer Relationship Management programs (IKEA Family concept or similar)
To achieve the goals for marketing as set by the Retail manager including the marketing budget
To take care of the IKEA brand by ensuring that the IKEA brand identity, values and key benefits are correctly communicated (according to the IKEA international positioning objectives) internally and externally on your market. By focusing on generating large volumes of visitors to the IKEA store you lay the foundation for maximized sales volumes and optimized long-term profit

Main tasks

* You strive to reach the IKEA positioning objectives.
* Your main areas of responsibility are: * Market research & market analysis, Store communication (on an overall level), IKEA catalogue, Advertising, Public relations, Direct marketing, IKEA website &Translations.
* You ensure that clear market goals and marketing goals are set, communicated and followed up for the IKEA retail organization as a whole and for the respective stores.
* You are responsible for implementing a marketing strategy agreed upon in the IKEA retail organization and for following up the IKEA positioning objectives.
*You ensure that the in-store and external marketing and marketing communication are in line with IKEA Concept Documentation.
*You should contribute to the establishment of a multi-year business plan with regards to your main areas of responsibility.

Skills

Minimum 5 years General retailing experience, Home furniture experiences is preferable
Must have done a complete marketing plan (strategy, brief, plan, follow-up, both long and short term).
Must have made an analysis of the market situation to evaluate the strategy
Strong communication, visual and interpersonal skills.
Must have worked through the whole marketing mix (store, catalogue, external marketing communication and public relations)
Must have worked within or with different local agencies (media, creative, public relations or internet).
Must have proven visual ability with the development of a complete campaign (strategy, brief, layout, planning, and follow-up)
Must have worked with media planning by using different kinds of media (television, print, radio and billboards)
Must have superior writing skills, be open-minded and communicative by having done press conferences, discussions with journalists and having experience with crisis management.
Must have excellent communication and interpersonal skills
Must be able to share knowledge and learning

Responsibilities:
1. To develop and implement a kingdom-wide strategic marketing plan.
2. To direct marketing activities and set performance goals and implement techniques.
3. To develop and recommend product positioning strategy for the domestic and international markets to obtain the biggest market share.
4. To recommend, develop, implement, oversee and evaluate market research and adjust marketing strategy to meet changing market and competitive conditions.
5. To develop and manage sales / marketing operating budgets.
6. To suggest, plan and oversee advertising and promotion campaigns and special offer seasons.
7. To Achieve satisfactory profit / loss ratio and market share, in market units designated by the company, in relation to preset standards and industry and economic trends.
8. To monitor competitors' products, sales and marketing activities and conduct professional market intelligence.
9. To Establish and maintain relationships with key-accounts and market influencers.
10. To carry out market channel development.

Skills

1. Computer literacy and knowledge of financial principles.
2. Negotiation and leadership skills.
3. Good future out look and ability to anticipate and solve practical problems.
4. Ability to communicate in Arabic and English
5. Minimum 4-5 years exp in related field.

Education

Bachelor's Degree in related field

Seeking marketing specialist with entrepreneurial zeal and enthusiasm. Needs a good understanding of the company's products.
Should be Arabic & English speaking.

Responsibilities:
- Conduct market research
- Capture, suggest and implement advertising media
- Monitor advertisement affectiveness via a systematic proven scientific methods

Skills

- Previos experience in related work (Minimum 3 years exp).
- Bilingual English/Arabic.
- Experience in Saudi Markets is preferred.

Education

Bachelor's Degree in related field