The flurry of activity around rail projects in the MENA region is boosting the fortunes of related industries, including the digital signage segment, which is set to grow by over 500%, according to conservative estimates.

At MENA Rail 2009, the four-day conference taking place in Dubai from May 11 to 14, international experts and heads of local and regional rail corporations will congregate to address diverse issues related to the booming rail market in the region.

Girish Mehta, Managing Director, Adventure Digital, the Dubai-based company which has partnered with leading LCD technology providers to deliver state of the art digital signage solutions, will be speaking at the conference on new trends in digital signage.

"The Middle East is set to become the most vibrant rail market in the world," says Mehta. "After Dubai Metro, we heard announcements about an inter-GCC rail network. More recently, Abu Dhabi announced its plans for metro and high-speed rail link to Dubai. Most GCC countries, including Saudi Arabia and Bahrain, have either finalized plans for massive rail projects, or are in the process of doing so."

"As signage forms one of the critical components of an efficient rail system, it is very important for rail managements to choose the right technology and service provider for digital signage. Adventure Digital will unveil some of the most advance digital signage solutions for rail networks at Rail MENA 2009," added Mehta.

Adventure Digital offers specialized software and high definition LCD Information Display Panels (IDP) that allow messages to be delivered with high clarity and cost-effectiveness, through a single control unit.

"Projects worth of billions of dollars have been unveiled over the past few months. At conservative estimate we expect the digital signage market to zoom by 500 per cent. As more projects are commissioned, the growth could be much bigger," said Mehta.

"Adventure Digital will highlight solutions that represent an attempt to take digital advertising to the next level," said Mehta. "The LCD technology used in our system guarantees crystal clear clarity as well as flexibility to tailor content to draw customer's instant attention."

Digital signage offers multiple uses in diverse settings. Nakheel Monorail has contracted Adventure Digital to install digital signage LCD panels at all the stations at Palm Monorail. These are currently under installation.

MENA Rail 2009 will feature renowned and prominent speakers including Dr. Habib Zein-Alabideen, First Deputy Minister from Saudi Arabia, Mr. Nayef Al Kalali, Undersecretary, Ministry of Works, Bahrain, Dr. Rumaih M. Al Rumaih, Deputy CEO, Operations, Saudi Railway Company, Adnan Al Hammadi, Director of Rail Projects, RTA Rail Agency and Ian Brown, Managing Director, London Rail.

Shell Lubricants, a Shell Markets Middle East company, will launch its Shell Helix 'Clean on the Inside' campaign at the Abu Dhabi International Motor Show, one of the most established automobile exhibitions in the region, taking place from 17 to 21 December 2008 in Abu Dhabi.

The campaign is designed to communicate the active cleansing technology of Shell Helix Ultra, which has been tested against tough rally and F1 racing conditions. Shell Helix Ultra motor oil is designed to enhance engine cleansing - preventing dirt build up and improving performance.

Commenting on the launch, Amr Adel, General Manager of Shell Lubricants, said: 'Lots of drivers already prefer to use Shell Helix products, but many other consumers don't realise how our products keep engines clean and running at their maximum potential. From Ferrari F1 Racing to World Rallying, we have a proven track record of working with the toughest, most demanding drivers, to ensure our products deliver the benefits motorists need on the road. We hope that this campaign turns drivers' priorities inside-out, inspiring them to clean up their act when it comes to their engines.'

The new formulation of Helix has been tested for absolute performance with special endorsements from various car manufacturers around the globe, such as Ferrari, VW, Mercedes-Benz, Daimler Chrysler and BMW.

Leading World Rally Championship driver Jan Kopecky states, 'All drivers face an uphill struggle to keep their engines performing at their peak. To lead races, we need to be 100% in tune with our engines whatever the conditions. Shell Helix Ultra is our safeguard against any challenge.'

The complete range of Shell Helix products have a blend of special cleansing agents that actively cleans the engine and lock away harmful dirt, while continuously maximising lubrication and wear protection for cars.

Shell Lubricants, a Shell Markets Middle East company, will launch its Shell Helix 'Clean on the Inside' campaign at the Abu Dhabi International Motor Show, one of the most established automobile exhibitions in the region, taking place from 17 to 21 December 2008 in Abu Dhabi.

The campaign is designed to communicate the active cleansing technology of Shell Helix Ultra, which has been tested against tough rally and F1 racing conditions. Shell Helix Ultra motor oil is designed to enhance engine cleansing - preventing dirt build up and improving performance.

Commenting on the launch, Amr Adel, General Manager of Shell Lubricants, said: 'Lots of drivers already prefer to use Shell Helix products, but many other consumers don't realise how our products keep engines clean and running at their maximum potential. From Ferrari F1 Racing to World Rallying, we have a proven track record of working with the toughest, most demanding drivers, to ensure our products deliver the benefits motorists need on the road. We hope that this campaign turns drivers' priorities inside-out, inspiring them to clean up their act when it comes to their engines.'

The new formulation of Helix has been tested for absolute performance with special endorsements from various car manufacturers around the globe, such as Ferrari, VW, Mercedes-Benz, Daimler Chrysler and BMW.

Leading World Rally Championship driver Jan Kopecky states, 'All drivers face an uphill struggle to keep their engines performing at their peak. To lead races, we need to be 100% in tune with our engines whatever the conditions. Shell Helix Ultra is our safeguard against any challenge.'

The complete range of Shell Helix products have a blend of special cleansing agents that actively cleans the engine and lock away harmful dirt, while continuously maximising lubrication and wear protection for cars.