Dubai Airports and JCDecaux SA have announce that JCDecaux Dicon has been awarded the exclusive advertising contract for Concourse 3 at Dubai International, extending its partnership with Dubai Airports to 2020.  The terminal is scheduled for completion at the end of 2012 and due to open in the first quarter of 2013. Concourse 3 will have an annual capacity of 19 million passengers, boosting the airport's total capacity to 75 million passengers each year.

According to Coca-Cola executives, mobile marketing strategy is key to Olympic campaigns, especially when it come to reaching younger consumers. “Mobile is at the heart of many teens' daily lives, connecting them with their family, their friends and their world,” said Kim Siler, mobile brand strategy, global connections at Coca-Cola Co. “Mobile, in turn, is at the heart and foundation of our strategy for London 2012, amplifying those connections with music, relevant content and movement."

YouTube is working on adding advertisements to its UAE domain. This will be a crucial opportunity for advertisers, as YouTube is the most widely used video-sharing site on the internet. “Having a local domain is step one, which we did a month ago. Now we are working on it because we have to go through the legal steps to implement it,” said Mohammad Murad, regional manager at Google Gulf. 

According to new research from Vindico, 80% of viewers abandon video advertising within the first half of ads. According to the research, full-episode players and video portal sites showed the highest rate of first-half abandonment. However, even though viewers did not complete ads, they were still exposed to the content. Vindico found that mid-rolls were the best format in terms of completion, with a 94% completion rate.

According to Media-buying firm Accordant Media, interest in RTB-based video ad inventory is on the rise worldwide.  Accordant Media found that advertiser interest in purchasing real-time, impression-level inventory has led to explosive growth in ad spending on real-time bidding (RTB) inventory, as worldwide real-time bidding inventory for banner and video ads across online and mobile placements grew 120% in the first quarter of 2012.

According to a new Yankee Group study, the U.S.’s place at the forefront of mobile advertising is quickly coming to a close as ad dollars will increasingly flow to emerging markets, where mobile is the primary digital platform rather than the PC. Brazil, China, and India's mobile ad spend will grow sixfold to more than $6 billion by 2016. Meanwhile, U.S. mobile ad spending  will flatten to about half that amount in four years, while Europe will see even less expansion, as mobile ad revenue is not expected to rise considerably from the estimated $1 billion total of 2012.