Job Description
Key responsibilities will include:
Strategic Management and Planning
1. Build yearly plans based on regional guidelines and lead a team to develop annual plan for the sub-category.
2. Develop and deliver financial and share growth targets for assigned area.
3. Apply learning and best practices to business management.
4. Drive a consistent portfolio across the region, harmonizing and rationalizing sub-category portfolio to optimize efficiencies.
5. Assumes P & L responsibility, for assigned area and recommends business trade-off decisions in order to achieve targets:
6. Key contributor to regional Sales & Operations Planning process as well as own the Marketing Activity Review process.
7. Analyze and define opportunities, and recommends regional segment strategies in line with global and overall category strategies.
8. Monitor competitive activity and in market pricing situation by identifying competitor assumptions and responses, recommending pricing adjustments and the optimization of consumer insight.
9. Recommend optimal deployment of resources to achieve agreed targets.
10. Align with Platform to lead the development and implementation of the communication strategy for sub-category, including advertising, packaging development, media strategy and planning.
New Product Commercialization
1. Lead a team to commercialize platform NPD within assigned category by developing and rolling-out plans across countries that maximize ROI for both category and company.
2. Implement regional product launches leveraging regional launch bundle (advertising, media, promotion, and packaging).
3. Partner with trade marketing team to develop and implement trade specific plans to achieve distribution, consumer trial, and MEA goals.
Media
1. Implement media strategy on regional priority products.
2. Pre and post-evaluate media plans and make recommendations on placement (TV program, print title, trade ads, radio). Analyze media effect on sales uplift (IRI, EPOS).
3. Investigate new local media formats/executions and media options in the retail environment. Define strategy and plan (Key issues/Simpler) for local projects.
People Development
Manage a team of diverse cultures and functions, ensuring personal growth and career
development for team members.
Skills
• Fluency in English and Arabic is a MUST
- Graduate with a degree in a field such as Marketing or Business Management with at least 7 years experience in MNC FMCG
• Preferably have developed and presented several category reviews to major retailers.
• Excellent drive for results - a sense of urgency to drive issues to closure
• Excellent interpersonal skills are required to effectively and persuasively communicate with others to champion ideas
• The jobholder must be able to prioritise, work decisively and have the ability to work with a sense of urgency to meet all deadlines
• The incumbent must possess good analytical skills and have the ability to relate and compare data from different sources as well as the identification of issues and the securing of relevant information
• The role demands an energetic person with excellent communication skills
• The person should be committed and ambitious and be able to demonstrate drive and initiative
• Shows adaptability and capacity in handling new responsibilities and extended roles