In its bid to drum up a loyal following, to anticipate Zain's foray into the Saudi telecommunications market, Al Jawal has become more aggressive in both service offerings and clever advertisements. JWT Riyadh executed this campaign for the Saudi telecom operator, which communicates the idea that users can speak for as long as they need. Check out the second advertisement of the campaign here.

This ad worth’s being highlighted in this corner of mediaME, the idea is clever but controversial at the same time, especially it was created by an agency in Saudi Arabia. The ad features a veiled woman, which is common in Saudi Arabia, only she is wearing wool instead of the regular fabric used. The idea is nice, it clearly communicates the power of the product, but no one can tell if it had a negative impact on the audience.

The ad was created by The Classic Partnership Advertising in Riyadh for their client Admiral, and the message was so clear "Air-Conditioners made for the Middle East", ACs so powerful and cold to the limit that you will need to wear wool in the middle of the summer, in the Middle East.