04 | mediaME

MBC, Google bring interactive digital TV experience to Middle Eastern audiences

Mon, 2012-02-13 10:36 - By

Announcement, Broadcasting News, Digital Media, Media Business, Media, 04, Google, Mazen Hayek, MBC, MBC4, Middle East

Half a million viewers have been enjoying an interactive digital TV experience thanks to MBC4's experimental TV drama '04'. The show has recently collaborated with Google, and fans can now engage with the show's actors via live social media updates, blogs and online videos.

MBC4's prime-time drama '04' announces new partnership with Google

Mon, 2012-02-13 09:04 - By

editor

Announcement, Broadcasting News, Digital Media, Media Business, Media, 03 Productions, 04, BPG Group, Google, Maha Abouelenein, Mazen Hayek, MBC Group Content, MBC4, Partnership

MBC4's new experiential TV drama 04 (zero-four) has formed a new strategic partnership with Google to help realise its ambition of re-imagining TV for the digital age.

MBC Group announces television breakthrough

Tue, 2012-01-24 12:22 - By

editor

Broadcasting News, Content Business, Media, 03 Productions, 04, Ali Jaber, BPG Group, experiential TV drama, Fadi Ismail, Mazen Hayek, MBC Group, MBC4

MBC Group has announced a breakthrough in the region’s television industry with the launch of the Middle East’s first ever experiential TV drama, 04 (“zero four”). The drama started airing on January 14.