The Bold Team

Research In Motion launches 'Be Bold' campaign

Sat, 2012-02-04 14:37 - By  

Research in Motion has introduced a group of superhero characters called 'The Bold Team' as part of their new advertising campaign. The characters are Gogo Girl (the Achiever), Max Stone (the Adventurer), Justin Steele (the Advocate) and Trudy Foreal (the Authentic), all of whom appeared on the company's BlackBerry Blog last week. The campaign is all part of Blackberry's plan to 'reposition and fortify the image of the company in the minds of the users'.  


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