According to the Audit Bureau of Circulations, newspapers' circulation has increased thanks to digital paywalls. Their latest statistics reveal that weekday circulation increased by 0.7%, while sunday circulation increased by 5%. The figures show that digital paywall strategies have helped newspapers counter years of declines in paid-print circulation. Digital gains were most clear at The New York Times, where weekday circulation over the past six months averaged nearly 1.6 million, up 73% year-over-year.

First-quarter revenue at The New York Times Co. has slipped 0.3% from a year earlier as circulation revenues grew but ad revenues fell. Digital ad revenue fell 10.3% across the company, primarily because of declines at the About.com division. However, the News Media Group, which includes The New York Times and The Boston Globe, saw digital ad revenue dip 2.3% as well, the company said.

In hopes of boosting revenue from digital subscriptions, the New York Times has cut the number of articles that readers can get online for free in half. Starting in April, the Times will allow 10 free articles per month, down from the 20-article limit set when the Times introduced its digital paid model a year ago. Readers who want additional access will have to sign up for a digital subscription package. 

Facebook will set a target of raising $5 billion in papers to be filed on Wednesday for an initial public offering. The New York Times and International Financing Review said $5 billion is only a preliminary target, and the final size could be larger. Last week, The Wall Street Journal reported that Facebook would seek to raise $10 billion at a valuation of $75 billion to $100 billion. At $5 billion, it would be the largest IPO ever by an Internet company, topping Google's in 2004 which raised $1.9 billion and valued the company at $23 billion.

'The New York Times' for iPad edition has been named the top grossing title on iTunes Newsstand. "We're delighted with the success we are seeing on Apple's Newsstand," said Eileen Murphy, vice president of corporate communications at the New York Times. 'The Daily' came in second, while 'The New Yorker', 'Men’s Health' and 'National Geographic' followed.

Last week, Facebook gave its users a tutorial on advertisements in order to explain why users have been seeing more advertisements on their Facebook pages. Facebook displayed a light blue banner on users' homepage that read: “About Ads: Ever wonder how Facebook makes money? Get the Details”. In the video tutorial, a product manager named Ami explains that "it takes a lot of money to hire the best engineers and build the technology needed to keep Facebook up and running”, and therefore Facebook must run ads in order to keep its use free for users.

According to a study by ComScore, Apple got more traffic online last month than Walmart. According to the study, Apple is the only retailer (other than Amazon and eBay) in the top 15 most-visited websites in the U.S. in November. Apple gets almost as many web visitors as the New York Times, thanks in large part to Apple's music site iTunes. The digital-content store made up about 30% of Apple's unique visitors last month.

According to The New York Times, Facebook is close to a settlement with the US Federal Trade Commission (FTC) regarding its privacy settings.  Facebook has been widely criticized for the privacy changes it made in 2009. In the changes, certain personal information, such as a person's gender and home city, was made publicly accessible.

The New York Times' share of United States page views for all newspaper websites dropped from 13% in March to 10.6% in April, its lowest share in 12 months, according to ComScore. The big events of March, such as the earthquake and tsunami in Japan, yielded to a quieter period in April. Yahoo News saw page views decline 23.9% and MSNBC.com saw page views slide 21.4%.