The Reaction Collection

Harvey Nichols | The Reaction Collection

Thu, 2011-12-01 08:41 - By

Print, U.A.E., Clothing & Footwear, Amin Soltani, Harvey Nichols, Kalpesh Patankar, Nadine Ghossoub, Shahir Zag, The Reaction Collection, Y&R Dubai

Harvey Nichols | The Reaction Collection

This advertising campaign is by Y&R Dubai for high-end retailer Harvey Nichols. The campaign entitled "The Reaction Collection" features groups of 'googly eyed' onlookers admiring people's outfits in a lounge, at a hotel and on the street . The print advertisement featured a 3D component, as actual plastic "googly eyes" were glued to the ads!

Harvey Nichols | Hotel

Thu, 2011-12-01 08:37 - By

editor

Print, U.A.E., Clothing & Footwear, Amin Soltani, Harvey Nichols, Kalpesh Patankar, Nadine Ghossoub, Shahir Zag, The Reaction Collection, Y&R Dubai

Advertising Agency: Y&R, Dubai

Harvey Nichols | Street

Thu, 2011-12-01 08:31 - By

editor

Print, U.A.E., Clothing & Footwear, Amin Soltani, Harvey Nichols, Kalpesh Patankar, Nadine Ghossoub, Shahir Zag, The Reaction Collection, Y&R Dubai

Advertising Agency: Y&R, Dubai

Creative Directors: Shahir Zag, Kalpesh Patankar

Art Director: Kalpesh Patankar