ENG Media has launched its first two consumer magazines into the UAE market- a men's weekly title, "IQ" and a celebrity gossip magazine "Insider". Both titles are organic to the UAE market and will be produced and published in the UAE.

IQ will be the only men's weekly in the market and is aimed at the mid-high level income male professional aged 20-45 years living or visiting the UAE.

With a total circulation of 15,000, IQ will be distributed across all seven emirates, with the majority of the copies going into Dubai (65%) and Abu Dhabi (15%). Retail outlets include Carrefour, Choitrams, Geant, Hyperpanda, Le Marche, 24/7 and Spinneys; Borders, Margrudys, Proof Woody and other selected bookstores; Dubai Duty Free and Abu Dhabi Duty Free. Prime locations will include specific in-store promotion areas to draw attention to the strength of IQ in the eyes of the consumer.

Meanwhile, Insider magazine will go head to head with the current competitive titles in the market. Primarily aimed at 20-45 year old women, the editorial product will deliver a round-up of international celebrity news as well as delivering pictures from the local social scene.

With a total weekly circulation of 20,000 copies, Insider will be distributed across all seven emirates, with the majority of copies going into Dubai (48%) and Abu Dhabi (20%). On-shelf distribution will be across the key retail outlets: Carrefour, Choitrams, Geant, Hyperpanda, Le Marche, 24/7 and Spinneys; Borders, Margrudys, Proof Woody and other selected bookstores.; Dubai Duty Free and Abu Dhabi Duty Free.

Both Insider and IQ will be marketed across ENG Media platforms: Star TV Network, Coast 103.2FM and outdoor and mobile media as well as benefiting from a strong push at point of sale.

Abu Dhabi Media Company has previewed its new national, English-language newspaper to media buying and advertising agencies before its official launch next month.

The newspaper is deemed to have a team of 200 internationally and locally recruited journalists and will focus on Abu Dhabi.

Abu Dhabi Media Company (ADMC), a new media firm fully owned by the Abu Dhabi government, is reportedly behind the paper’s launch.

ADMC was set up by the emirate’s government in June 2007 with a capital of 100 million dirhams ($27.2 million) as a holding company for the government’s media interests.

ADMC’s media stable includes Abu Dhabi Satellite Channel, Abu Dhabi Sport Channel, Abu Dhabi Radio, Emarat FM Radio, Holy Quran Radio, Al Ittihad newspaper, and magazines Zahrat Al Khaleej and Al Super and Majid.