Abu Dhabi Media Company

Vevo to launch in MENA by end of June

Thu, 2011-02-03 22:53 - By

Announcement, Digital Media, Media Business, Media, Abu Dhabi Media Company, Sony Music Entertainment, The National, Universal Music Group, Vevo

The National reports that Vevo, a joint venture between Sony Music Entertainment, Universal Music Group and the Abu Dhabi Media Company, is planning to launch in the Middle East and North Africa by the end of June. The online music-video service is reported to be in talks to secure the rights for Arabic music-video content, to ensure the product is more relevant to its user base.

United Arab Emirates media industry awards first TV audience measurement service to Kantar Media

Tue, 2010-11-30 12:10 - By

editor

Media Business, Media, Abu Dhabi Media Company, du, Dubai Media Incorporated, Etisalat, Kantar Media, Keld Nielsen, PeopleMeter, Sharjah Media Corporation, The National Media Council

Television Audience Measurement in UAE to involve use of PeopleMeter

Sat, 2010-11-27 20:50 - By

editor

Media Business, Media, Abu Dhabi Media Company, Dubai Media Incorporated, Emirates News Agency, Etisalat, NMC, Sharjah Media Corporation, TAM, Television Audience Measurement, WAM

Emirates News Agency (WAM) reports that the UAE Television Audience Measurement (TAM) project, a project initiated by NMC, Abu Dhabi Media Company, Dubai Media Incorporated, Sharjah Media Corporation and Etisalat will involve the placement and use of the device ‘PeopleMeter’ in a selected number of residences across the UAE in order to collect statistics and information regarding audience viewing preferences. The objective of this project is to develop a deep and detailed understanding of UAE TV viewership to ensure that the commissioning and development of television programming and television advertising in the UAE are strategic in their design and execution.