Abu Dhabi Media Digital Out of Home

Ovab, the group established to raise awareness and develop standards for the emerging Digital Out Of Home (DOOH) advertising industry in Europe, will make its launch in the Middle East and North Africa (MENA) region with a series of dedicated, high-level networking industry events.

Al Barq Digital expands UAE network and accelerates growth plans

Mon, 2011-04-04 08:04 - By

editor

Advertising Business, Media Business, Advertising, Media, Abu Dhabi Media Digital Out of Home, AD Media DOOH, Al Barq Digital, Andrew Wood

Two new properties are being added this quarter to the Al Barq Digital mall network, expanding the regional footprint and putting the company on good track towards its 2011 growth plans.

Al Barq Digital, the digital signage brand, own

Digital outdoor advertising makes new connection

Tue, 2010-10-19 12:10 - By

editor

Events, Media, Abu Dhabi Media Digital Out of Home, Binu Pillai, Digital Information Displays, IIR Middle East, SIM, Twitter

Outdoor advertising may have taken a hit during the downturn - but now its omens look extremely favourable as more leading suppliers embrace Digital Information Displays (DID) and consumer demand for electronic interactivity rises.

Abu Dhabi firm tests Minority Report-style advertising billboards to target consumers

Wed, 2010-09-29 20:12 - By

editor

Media Business, Media, Abu Dhabi Media Company, Abu Dhabi Media Digital Out of Home, Minority Report, The National

The National reports that Abu Dhabi Media Digital Out Of Home, part of the Abu Dhabi Media Company that also owns and publishes The National, is testing a new outdoor advertising technology that has the ability to recognise males from females, and adults from children, without storing images of consumers. This new technology will be rolled out in the second quarter of next year, and will be used for the sole purpose of gathering numerical data to give clients the ability to target consumers depending on age and gender.

Abu Dhabi Media Company launches Al Barq Digital

Sun, 2010-07-18 10:17 - By

editor

Media Business, Media, Abu Dhabi Media Company, Abu Dhabi Media Digital Out of Home, AD Media DOOH, ADMC, Al Barq Digital, Andrew Wood, Ed Borgerding, Ricky Ghai

Abu Dhabi Media Company (ADMC) announced it has expanded its portfolio of digital businesses with the formation of a new subsidiary, Abu Dhabi Media Digital Out of Home (AD Media DOOH), which will act as a dedicated company to develop and create new solutions in the digital out of home media space.