According to The National daily newspaper, Arabian Business reports that Omnicom's TBWA is planning to open a regional creative hub in Abu Dhabi’s media zone by March. The firm also plans to increase the number of staff in Abu Dhabi from 50 to about 70, including a “swat team” of creative strategic planners who will support important pitches to clients.

DMA Media and TwoFour54 consulting collaborate to fulfill TwoFour54's vision of creating a regional production hub to develop an environment that fosters local creative talent and world class content in the entertainment industry.