ACNielsen | mediaME

The Nielsen Company introduces new service for understanding consumer behaviour across countries

Tue, 2007-05-01 16:25 - By

Research, Media, ACNielsen, Global Track Consumer, The Nielsen Company

The Nielsen Company recently announced the launch of Global Track Consumer, the latest application from its Global Services unit to be delivered through Nielsen's Answers technology.

VNU changes name to The Nielsen Company

Wed, 2007-02-21 12:15 - By

editor

Announcement, Media, ACNielsen, Bases, Claritas, Nielsen Media Research, Nielsen NetRatings, Spectra, TD Linx, VNU

As part of its efforts to create an integrated and streamlined global organisation, VNU, the world’s leading market research provider, has undertaken a significant re-branding initiative and changed its name to The Nielsen Company.

ACNielsen pioneers new method for targeting customers

Thu, 2006-12-21 04:41 - By

editor

Media Business, Media, ACNielsen, Living Standards Measurement (LSM)

In a significant step aimed at enhancing the ability of businesses and organisations to make decisions related to customer segmentation, ACNielsen, a leading market research company, today unveiled a bespoke device called the Living Standards Measurement (LSM) classification system.