Skype is preparing to launch a $12 million digital campaign. The campaign aims "to illustrate how all Skype products and features –- not just 1:1 video chat -– enrich our communications by restoring their humanity,” said Francie Strong, Skype's director of global customer-base marketing. The “It's time for Skype” campaign kicks off on April 19th in the U.S. according to Strong, the campaign will target consumers who already use Skype as well as those who might be unfamiliar with it.