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OVAB, the group established to raise awareness and develop standards for the emerging Digital Out Of Home (DOOH) advertising industry in Europe, is expanding its reach into the Middle East and North Africa (MENA).

Abu Dhabi Media Company (ADMC) announced it has expanded its portfolio of digital businesses with the formation of a new subsidiary, Abu Dhabi Media Digital Out of Home (AD Media DOOH), which will act as a dedicated company to develop and create new solutions in the digital out of home media space.