Ad spend | mediaME

Regional TV industry faces difficult year as advertisers cut spending

Thu, 2012-01-19 08:56 - By

Advertising Business, Advertising News, Digital Media, Media Business, Advertising, Media, Ad spend, Digital Media, Elie Khouri, Omnicom Media Group, television as spend, thenational.ae

According to Elie Khouri, the chief executive of Omnicom Media Group in the Middle East and North Africa, television ad spend will decline by 5% in 2012. Khouri said that multinational advertisers are becoming increasingly cautious when it comes to regional TV advertising, and this would suppress TV revenues. "I estimate it's going to be down by 5% this year. Multinational clients are holding back."

Pan Arab Research Center reveals regional ad spend for 2011

Sun, 2012-01-08 09:04 - By

editor

Ad spend, Bahrain, egypt, kuwait, Lebanon, M Shaharyar Umar, Oman, Pan Arab Research Center, PARC, qatar, Saudi Arabia, The Arab Spring, UAE

Digital ad spend may account for 23.8% of total online budgets over next 12 months

Sat, 2011-10-29 08:34 - By

editor

Advertising Business, Advertising News, Analysis, Digital Media, Media Business, Advertising, Media, Ad spend, Casale Media, digital advertising, MediaPost

Forecasts suggest that brands and agencies are to increase their spending on digital video advertising by 25 per cent over the next 12 months, according to Casale Media. The report however notes that achieving this growth (which is about 23.8 per cent of total online advertising budgets), will require the removal of operational barriers.

Mobile advertising spending growth fast in U.S., expected to reach $4.4 billion in 2015

Thu, 2011-10-06 09:02 - By

editor

Advertising Business, Advertising News, Analysis, Digital Media, Media Business, Research, Advertising, Media, Ad spend, eMarketer, Mobile Advertising, PaidContent.org

An eMarketer forecast has estimated mobile advertising in the United States to reach nearly $4.4 billion in 2015. In its calculations, eMarketer includes the three main areas of advertising on mobile today: display ads, search ads and messaging-based advertising, with ads viewed both on phones as well as tablets.

Ad spend on radio almost doubles

Thu, 2011-05-26 17:55 - By

editor

Broadcasting News, Media Business, Media, Ad spend, Advertising spending, GN Broadcasting., Gulf News Broadcasting, Pan Arab Research Centre, PARC, Radio, Radio 4FM, Vinu Vincent

Advertisers tune into new option with lower rates compared to other media. According to data from the Pan Arab Research Centre (Parc), ad spend on radio nearly doubled during the first three months of the year compared with the tally for the same period last year.