According to new findings from ComScore, YouTube's number of 'views' are decreasing.  Since December, views on YouTube have dropped 28%, while March views are only slightly than they were a year ago. However, the change was intended, as YouTube aims to become a complete entertainment destination. 

The International Olympic Committee is implementing a strict advertising policy in order to protect the 53 official sponsors and Olympic partners from unauthorized advertising. Combining the words "games" or "2012" with other words, including "London," "summer" or "sponsors," could breach the rules, which carry fines of up to 20,000 pounds.

Facebook ran a monthlong study that observed 23 brand pages and more than 1,200 of their posts, and found that "by far, the biggest predictor of engagement was that the post was on a topic relevant to the brand," said Sean Bruich, head of measurement platforms and standards at Facebook. "It impacts everything, from lightweight likes to more invested shares. It's actually one of the most important things a brand can do. People are seeing the content because they liked the brand, and it makes sense that content about the brand will get them engaged."

According to the Audit Bureau of Circulations, newspapers' circulation has increased thanks to digital paywalls. Their latest statistics reveal that weekday circulation increased by 0.7%, while sunday circulation increased by 5%. The figures show that digital paywall strategies have helped newspapers counter years of declines in paid-print circulation. Digital gains were most clear at The New York Times, where weekday circulation over the past six months averaged nearly 1.6 million, up 73% year-over-year.

Vevo is moving into scripted and unscripted programming, and has unveiled six new shows at its NewFront presentation to advertisers. "We're not moving away from music videos, but we are branching out into lifestyle genres that have a connection to music, like fashion, gaming, sports and travel," said David Kohl, Vevo's sales chief. The shows include an American Idol-like singing contest and a dating show.

Foursquare aims to launch a paid-media platform in mid-June and is pitching brands to become launch partners. When users search for local specials through the platform, they will see offers via paid ads on Foursquare. Those ads will be targeted based on a users' past check-ins. "As Foursquare rolls out its new paid-media platform, we'll certainly be giving serious thought to how it would fit into our commitment to bring social to a local level," said Walgreens Social-Media Director Adam Kmiec.

First-quarter revenue at The New York Times Co. has slipped 0.3% from a year earlier as circulation revenues grew but ad revenues fell. Digital ad revenue fell 10.3% across the company, primarily because of declines at the About.com division. However, the News Media Group, which includes The New York Times and The Boston Globe, saw digital ad revenue dip 2.3% as well, the company said.

A recent study by Time Inc. and Boston's Innerscope Research found that consumers in their 20s (digital natives) switch media venues about 27 times per nonworking hour, the equivalent of more than 13 times during a standard half-hour TV show. 

Television has aquired a considerable amount of first quarter advertising spend in the U.S. According to Magna Global, print is down about 5.6%, radio is down 0.3%, while TV is up 4.5%. For the full year, Magna has predicted a 6.8% increase in television ad spend thanks to political campaigns and the summer Olympics. Meahwhile, 11% will go to web; 0.8% to radio; and 4% to outdoor.