Mobile advertising both on apps and the mobile web, is a natural extension of Google’s display and search ad business. However, Google's AdMob capabilities did not fit the overall strategy for mobile advertising. Now Google is announcing that it will soon end AdMob’s mobile web serving and instead encourage mobile web publishers to use AdSense.

Business 24|7 reports that Google has finally revealed its revenue split with search and content providers after being pushed by media regulators for extending transparency in their accounting operations. Google has stated that its cut of revenue reflects costs for developing new technologies, products and features and that its revenue sharing for its AdSense service has not changed since it was introduced in 2003, while the company's search-ad revenue sharing has been the same since 2005.

A Google team is in Dubai, and has met with advertising agencies/media buyers and clients in the UAE to outline its vision for the Middle East and explain the business benefits of the AdWords internet advertising system.