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Advanced Interactive Media Solutions presents business case for digital signage at SIM 2011

Thu, 2011-11-17 11:30 - By  
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Digital Media, Events, Media, 2011 Signage Expo Middle East (SIM), Abu Dhabi National Exhibition Centre, Advanced Interactive Media Solutions, Ahmed El Ridi, iMap, SCALA Middle East, SIM 2011

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Ovab to help shape the future of digital out of home advertising in MENA

Wed, 2011-04-20 07:51 - By  
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Advertising Business, Digital Media, Events, Media Business, Advertising, Media, 3M, Advanced Interactive Media Solutions, Anurag Tripathi, Bill Fordyce, Cisco, Evolved Digital, Florian Rotberg, IPSOS, ISOAR, JC Decaux, Joseph Digital Signage, Massive Media, Michael Bort, MXN, Out-of-home Video Advertising Bureau Europe, OVAB, PARC, Rotana
 
 
Many issues were discussed during a high-level networking industry event hosted last week in Dubai by Ovab (Out-of-home Video Advertising Bureau Europe) - the group established to raise awareness and develop standards for the emerging digital out of home (DOOH) advertisin
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