According to Sharjah-based Alkhaleej Newspaper, media institutions earned roughly Dh5.3 billion from commercial advertisements in 2011. The data showed that newspapers were the most popular advertising option, accounting for more than half the income. According to the data, newspapers earned Dh3.1bn from commercials last year, accounting for nearly 59% of the total. Meanwhile, magazines earned Dh848 million (16%),  while TV advertisements earned Dh583m (11%).