advertising

Takhayal Entertainment | Print & Online Sales Manager

Job Summary

Job Description

Magazine Advertising Sales Manager Advertising sales for food and lifestyle magazines. Responsibilities include selling ad 'space' in magazines,  proactively network and seek opportunities to sell ads, developing a mix of new customers and existing key, working towards a revenue target and generating advertising sales revenues.Must be able to expand existing relationships and identify opportunities for ad sales growth as well as identify and close on new advertising opportunities. Candidates should be comfortable assisting clients in creating multi-faceted advertising strategies that showcase their product in our magazines and websites.

Desired Skills & Experience

Must be an energetic self-motivator, have strong work ethic, be very results-driven, confident, and be a master communicator who is persuasive by telephone, e-mail and in person. He/she needs to be professional, courteous and understand the brands' demographic, as well as how to explain how advertising with the company will benefit a potential client. She also needs to be organized in order to manage her accounts. Must be able to work towards targets and within tight deadlines.

Minimum of 3 years sales experience.

Company Description

Takhayal Entertainment owns and operates a variety on TV and publishing brands in the Middle East.

Company Name

Takhayal Entertainment

Experience Required (Years)

3 Years

Position Type

Description

Correlation between a click and an actual conversion found to be almost nonexistent

Wed, 2012-04-25 09:08 - By  
A recent study from Pretarget and ComScore reveals that click-through rates may matter even less that we thought, even when a user clicks on an ad, the correlation between that click and a conversion is virtually nonexistent. Pretarget analyzed more than 260 million advertising impressions across campaigns of 18 advertisers, and found that the Pearson correlation between clicks and a conversion was 0.01, the lowest correlation rate among metrics tracked in the study.

Foursquare plans new advertising platform

Sun, 2012-04-22 08:42 - By  

Foursquare aims to launch a paid-media platform in mid-June and is pitching brands to become launch partners. When users search for local specials through the platform, they will see offers via paid ads on Foursquare. Those ads will be targeted based on a users' past check-ins. "As Foursquare rolls out its new paid-media platform, we'll certainly be giving serious thought to how it would fit into our commitment to bring social to a local level," said Walgreens Social-Media Director Adam Kmiec.


Facebook CPM rates continue to climb

Mon, 2012-04-16 16:33 - By  

According to new findings from TBG Digita, the cost of advertising on Facebook continues to increase, even as the click-through rates are declining. First quarter results show that average CPM rates for non-premium display ads on Facebook are up 41% from a year ago, and up 15% from the fourth quarter of 2011. At the same time, click-through rates have dropped 8%.  


Mobile technology key to advertising growth

Wed, 2012-03-21 20:32 - By  

According to Interpublic Group CEO Michael Roth, mobile technology is key to the advertising industry's future growth. “Our lives are blurring from a device standpoint, ”said Roth at an Ernst & Young meeting in New York on Tuesday. According to Roth, advertisers must keep an eye on mobile technologies and the advertising options they present.  


InMobi expands presence in Middle East with new appointment

Wed, 2012-03-21 15:19 - By  

InMobi, one of the world’s largest independent mobile advertising network, announces the appointment of Richard O’Sullivan as Head of Sales for the Middle East, as part of its latest step in its global expansion. InMobi will be exhibiting at The Mobile Show in Dubai on Stand 522 between 17-19th April 2012.

Kobaltt | Advertising and Media Manager

Job Summary

The Role

My client a leader in the Automotive Industry is looking for an Advertising and Media Manager.

The main purpose of the role is to manage from A-Z all advertising /media and PR development for Product and Brand communication related to the execution and roll out of GCC market calendar and local brand vision.
Requirements

Presentation Resource Management
Performance Management
Creative and Brand Oriented
Media local knowledge
Good organisation skills
Focus on deliveries and deadlines respect
Familiarity with Middle East market car business
Advertising and media expertise
Fluent in Arabic
Fluent in French (preferable)
Minimum 4 years experience in an Automotive or Media/Advertising Agency
About the Company

Kobaltt MENA are leaders in recruitment across Technical, Construction, Property, Supply Chain & Logistics, Facilities Management, Sales & Marketing and Accounting & Finance Markets. We enjoy long established client relationships with an in-depth knowledge of the MENA and International Market, offering candidates reputable career prospects.

With established Middle East regional offices located in Abu Dhabi, Doha and Dubai, Kobaltt is providing a specialist range of permanent and contract recruitment services to the construction, property and engineering, Supply Chain & Logistics, Oil & Gas, accountancy and finance sectors.

Our team has over 25 years accumulative years of experience being based in the GCC with established client networks and candidate profiles.

Company Name

Kobaltt

Experience Required (Years)

4

Position Type

Description

Facebook ad revenue will grow to $6.1 billion in 2012

Mon, 2012-02-27 08:58 - By  

Research firm eMarketer has predicted that Facebook's revenue will grow 64% to $6.1 billion in 2012, thanks to advertising profits. Facebook made nearly all of its $3.7 billion revenue last year from advertising. The company's upcoming IPO may value the company at  $100 billion, making it the biggest ever initial public offering for an internet company. "You have to wonder if Facebook is going to turn on the revenue engines and fulfil the expectations of the investor community, which is putting such a high valuation on the company," eMarketer analyst Debra Williamson said. 


Influence Communication | Account Manager/Advertising

Job Summary

Responsibilities

- Plan and execute BTL and ATL advertising campaign. - Supervise the design and creative work. - Prepare budgets and submit estimates for program costs as part of campaign plan development. - Plan and prepare advertising and promotional material. - Prepare and negotiate advertising contracts. - Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals. - Plan and execute advertising policies and strategies for organizations. - Coordinate with the media to disseminate advertising. - Contact organizations to explain services and facilities offered. - Supervise the production and execution part with suppliers.

Skills

- Any relevant university degree, MBA or masters is a plus - 4+ years experience in working across BTL and ATL campaigns (preferred in agency side) - Fluent in communication in both English and Arabic (speaking and writing). - Have experience leading an advertising team. - Have already a big link network. - Decision-making skills. - Effective communication, negotiations and presentations skills. - The ability to use logic to decide between alternative options. - The ability to work alone and as part of a team. - The ability to be persuasive and motivate others. - Sufficient financial skills to manage resources. - The ability to make quality-control decisions and evaluate systems. - Able to think out of the box and react quickly. - Preferred nationalities Lebanese and Egyptian resident in UAE

 

Apply Here

Company Name

Influence Communications

Experience Required (Years)

4

Position Type

Description

One in four tablet owners click to view ads

Sat, 2012-02-25 17:01 - By  

According to a new study by Nielsen, 24% of tablet owners and 11% of smartphone owners have clicked an ad they were viewing on their devices to learn more about the product or promotion. The study entitled “State of the Media: U.S. Digital Consumer Report” also found that 23% of tablet owners and 20% of smartphone owners made purchases via their devices.


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