According to ZenithOptimedia projections, the Internet will attract 21% more ad spend each year, and will take a total 22.1% stake by 2014. ZenithOptimedia's latest findings show that 25% of advertising money is already online in Denmark, Norway, South Korea, Sweden and the UK. The findings also show that Canada, China, Norway, South Korea, Sweden and the UK will hit 30% by 2014.

Internet giant Yahoo! has plans to invest more in video on-demand service to deliver content from popular Arabic TV series, movies and music videos as mobile and Internet penetration is growing significantly in the region, according to Yahoo!'s Chief Executive Officer Carol Bartz.

AMEinfo reports that according to a Pan Arab Research Centre report, advertising spend in the region has increased by 22% in Q1 2010, rising from $2.28 billion in 2009 to $2.74 billion in the first three months of year 2010. Egypt had the largest share of media spend in the region, reaching $387 million, followed by Saudi Arabia and the UAE.

The Peninsula reports that despite the global financial downturn, advertising spend rose 11 per cent in Qatar last year compared to 2008. The market survey conducted by IPSOS has shown that ad spend figures climbed from $212 million in 2008 to $235 million last year. Banks and financial institutions remained top advertisers, followed by the telecommunication service providers, automobile dealers and real estate firms.

Business 24|7 reports that a survey conducted by PARC, the Pan Arab Research Centre, has shown a 38.1% drop in advertising spend in the UAE followed by a record growth of 43% prior to the economic downturn.