Advertising spending

Display-related advertising accounts for 37% of interactive spend in first half of 2011

Sun, 2011-10-16 08:02 - By

Advertising Business, Advertising News, Analysis, Announcement, Digital Media, Media Business, Advertising, Media, Advertising spending, and PricewaterhouseCoopers, IAB, Interactive Advertising Bureau, PwC

According to figures released by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC US), online ad spend has jumped 23.2% to yet another record $14.9 billion in the first half of 2011. Display-related advertising, which includes banner ads, rich media, digital video and sponsorships, totaled more than $5.5 billion in the first six months of 2011, accounting for 37% of all interactive spend in the first half of 2011.

UAE biggest Arab country in terms of ad spend, followed by KSA and Kuwait

Mon, 2011-09-26 09:12 - By

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Advertising Business, Advertising News, Analysis, Media Business, Report, Research, Advertising, Media, Advertising spending, Khaled Shahori, KUNA, Pan Arab Research Center, PARC

According to the director of the Pan Arab Research Center (PARC) in Kuwait, Khaled Shahori, the first half of 2011 has recorded a total of $451 million in advertising spending, newspapers accounting for 54 per cent of the total ad spend, followed by TV with 34 per cent.

Ad spend on radio almost doubles

Thu, 2011-05-26 17:55 - By

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Broadcasting News, Media Business, Media, Ad spend, Advertising spending, GN Broadcasting., Gulf News Broadcasting, Pan Arab Research Centre, PARC, Radio, Radio 4FM, Vinu Vincent

Advertisers tune into new option with lower rates compared to other media. According to data from the Pan Arab Research Centre (Parc), ad spend on radio nearly doubled during the first three months of the year compared with the tally for the same period last year.

Digital media to account for 15% of worldwide ad spend in 2011

Sat, 2011-05-21 10:12 - By

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Advertising Business, Advertising News, Digital Media, Media Business, Research, Advertising, Media, Advertising spending, BuddeComm, Digital Media, Google, Rapid TV News, youtube

According to Rapid TV News, online entertainment has become a key source of advertising revenue, whereby around 15% of worldwide advertising spending is being directed towards digital media channels, which has placed serious pressure on the traditional media and entertainment outlets in recent years, according to BuddeComm.

Audience figures double for news channels, while advertising spending sees notable decline

Sat, 2011-04-09 10:51 - By

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Advertising Business, Advertising News, Broadcasting News, Media Business, Research, Advertising, Media, Advertising spending, Al Arabiya, Al Jazeera, Ipsos MediaCT, Mazen Hayek, MBC Group, The National

According to IPSOS MediaCT, audience figures for TV have doubled since the beginning of the political unrest in the region. However, despite the doubling growth, major Arabic news channels have witnessed a drop in advertising spending, where Al Arabiya news channel saw a 15 per cent decline since the beginning of the protests, The National has reported.

IPSOS: Over $8 Billion ad spend in Middle East in second half of 2010, Egypt top

Tue, 2011-03-08 11:42 - By

editor

Advertising spending, IPSOS

According to IPSOS’s latest numbers on advertising spending (July – December 2010), it has been concluded that Egypt has accounted for 18% of total ad spend, of which 79% came from TV alone.

GCC and Levant online ad spend to grow by 50%

Sat, 2010-09-25 12:35 - By

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Media Business, Media, Advertising spending, Ahmed Nassef, Gulf News, The Internet Show, Yahoo!, Yahoo! Middle East

Gulf News reports that according to Yahoo! Middle East’s regional vice president and managing director, Ahmed Nassef, the total advertising spend on the internet this year in the Gulf Cooperation Council (GCC) countries and Levant is estimated at $100 million (Dh367.3 million) and is likely to grow by another 50 per cent in 2011. He said Yahoo is developing its Arabic language services to tap into the 60 million-strong online population in the Arabic-speaking world, which is set to go up to 100 million over the next two years.