Adweek

Global online ad spend increases by 16%

Tue, 2012-04-10 17:17 - By  

According to new research from GroupMInternet, Internet advertising rose 16% to $84.8 billion in 2011, which accounts for more than 17% of all global measured media spending. North America had the highest level of digital ad spending, with a marketing investment of an estimated $34.5 billion, followed by Asia Pacific with $24.8 billion and Western Europe with $21 billion. Furthermore, the WPP Group media agency holding company predicts digital ad spending this year will climb almost 16% to $98.2 billion, representing nearly 19% of all media spending.


Facebook rolling out 'Timeline' for brand pages

Sat, 2012-03-03 07:34 - By  

Facebook’s Timeline profile format is now available for brand pages. Furthermore, all Facebook brand pages will automatically convert to Timeline on March 30th. The new page layout shares many features with the user profile, such as the vertically oriented content timeline and addition of a widescreen image at the top of the page, but adds features not previously available to brands. Companies can now expand their appearance to widescreen and pin posts to appear in the Timeline’s top-left area for days. 


Bob Scarpelli to chair a formidable Titanium and Integrated Jury line-up

Thu, 2011-02-03 08:20 - By  
 
The elite Titanium and Integrated Jury, which awards breakthrough ideas and the best integrated campaigns, will be chaired this year by the highly awarded and firm advocate of creativity, Bob Scarpelli, DDB Worldwide’s Chairman and Chief Creative Officer.
 

Apple accounts for 56% of mobile ad impressions

Sun, 2010-07-18 18:34 - By  

Adweek reports that Apple is still delivering the majority of mobile ad impressions among other smartphones, according to the latest Mobile Mix report issued by Millennial Media. Apple devices accounted for 56 per cent of the impressions served across the company's mobile ad network in June. BlackBerry devices accounted for 17 per cent of impressions, while Android devices generated 11 per cent.


JWT named Adweek's 2009 Global Agency of the Year

Mon, 2010-01-25 16:07 - By  


Adweek today named JWT its 2009 Global Agency of the Year, marking the first time this advertising industry honor has been awarded to the agency or a WPP company.

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