Ahmed Mufeed Al Samerai

Middle East spends $100 million on public relations

Mon, 2009-06-08 12:01 - By

Announcement, Media, Ahmed Mufeed Al Samerai, Public Relations

Since the beginning of the 3rd millennium, the UAE market has seen the strong entry of public relations activities as a quality addition to marketing strategies and as a rich source of information for journalists and media staff.

PR boom in Middle East generated expenditure of $100 million in 2008

Sun, 2009-06-07 10:06 - By

editor

PR Business, Media, Ahmed Mufeed Al Samerai, Public Relations

Over the past few years, 90 public relations agencies operating in the UAE have managed to prove their efficiency and worth for the diverse economic sectors. Yet, spending on public relations activities in the Middle East is still relatively modest, with an estimated $100 million spent on PR in 2008, compared to the $7 billion spent on advertising.