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The Role
Leads the development and growth of the designated product portfolio, encompassing both existing products and new product development. Establishes the strategic vision and leads the organisation to realise the 5 year plan through annual marketing planning and the company’s overall goals and objectives.
Leads the organisation in building share and equity in the designated portfolio realising improved market share performance, sales revenue and gross margin.
Identifies new market segment opportunities and leads the organisation through new product launches.
Requirements
Qualifications:
Essential
oUniversity Business degree with marketing specialisation
oA minimum of seven years Brand/Marketing Management experience with an FMCG company.
oA proven track record in building brands and launching new products.
oGood communication and written English skills.
Desirable
oPrevious experience working in the Middle East or North Africa would be an advantage.
oMBA qualififcation would be an advantage.
oFluent in BOTH Arabic and English
oPrevious experience with an International FMCG work within the Food/Beverage Sector and advantage.
Experience:
Essential responsibilities
At least 7 years marketing and/or brand management experience with a reputable FMCG company in the Middle East with evidence of well developed marketing skills and proven track record of delivering results in a competitive environment. Experience of multi-markets an advantage but not essential.
Desirable responsibilities
10 years brand management experience and career progression with a reputable FMCG company in the Middle East with evidence of well developed marketing skills and proven track record of delivering results in a competitive environment.
About the Company
Almarai is the largest integrated dairy foods company in the world, with a reputation for quality that is unmatched within the gulf countries in which we operate. We're a company committed to healthy living, and to delivering only the freshest and most delicious products to the people we care most about - our customers.
Almarai began in 1976 under the leadership of HH Prince Sultan bin Mohammed bin Saud Al Kabeer, as it remains to this day. His Highness recognised the potential to transform traditional methods of dairy farming to serve the needs of the rapidly expanding Saudi market; and what began with the processing of fresh milk and laban soon expanded into modern dairy farms and state-of-the-art processing facilities
The company's headquarters are based in Riyadh, the capital of the Kingdom of Saudi Arabia, and the Almarai Company extends throughout the Arabian Peninsula, leading and influencing the agricultural, dairy processing and food distribution industries.