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This 'Be seen' campaign by Y&R Dubai is for Harvey Nichols, a leading luxury-fashion retailer. The campaign features images of young, attractive people surrounded by others who appear as 'broken' JPEG images, and therefore are 'invisible'. The striking use of the broken images implies that people who do not wear clothes from Harvey Nichols disappear in a crowd, whereas you would stand out thanks to Harvey Nichols. Click to view more images here & here.
This advertisement is part of a campaign for the Lebanese Red Cross, an affliate of the international Red Cross/Red Crescent movement. This 'Volunteer' campaign by Y&R Dubai features several images of natural disasters, including a volcano, flood, and earthquake. The images feature the organization's cross symbol 'piecing' the image back together, to suggest the organization's ability to help restore order after such disasters.
This advertising campaign is by Y&R Dubai for high-end retailer Harvey Nichols. The campaign entitled "The Reaction Collection" features groups of 'googly eyed' onlookers admiring people's outfits in a lounge, at a hotel and on the street . The print advertisement featured a 3D component, as actual plastic "googly eyes" were glued to the ads!