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Research by Arab Advisors Group has found that the Gulf region boasts the highest terrestrial TV advertising rates compared to the Levant and North Africa regions. Looking at the peak rates of each region, the Gulf and the Levant come very close, though.

According to new research by the Arab Advisors Group, the number of free-to-air satellite channels in the Arab World has increased by 19.3% over the past year. According to the research findings, the number of channels reached 642. The findings revealed that Egypt, Saudi Arabia and the UAE host the highest number of free-to-air satellite channels.

The number of FTA satellite channels in the Arab World increased by 19.3% between April 2011 and March 2012 to reach 642 channels (fully operational channels reached 565). Arab Advisors Group research revealed that the highest percentage of the analyzed FTA satellite channels were privately owned general channels.


Spurred by the liberalization and the boom in satellite TV supply and viewership, many channels in the Arab TV industry recognize the need for offering quality content to maintain their attraction to viewers and advertisers. Reality TV’s attraction lies in its relative novelty to audiences as well as its lower costs of production as participants are mainly regular people and not highly paid movie and TV stars.


Arab Advisors Group releases a new report analyzing reality TV shows in the Arab world. The report covers reality TV shows airing on nine FTA satellite channels for the season 2011/2012. The analysis reveals that the number of shows that were locally-produced by the stations is higher than licensed-format-based reality TV shows.


According to a new report by the Arab Advisors Group, mobile TV is the third most popular 3G service. According to the report, seventeen Arab countries now have 3G or 3.5G networks, with mobile internet, video calling and mobile TV proving to be the most popular services provided.
