|
|
Arabian Business reports that Iraqi city of Fallujah, which was practically destroyed by US assaults and being a battleground, has found a new voice through its own TV and radio programs.

Plugging the gap in the TV market between pure news and pure entertainment channels, while serving Arab families and women, Al Aan TV's Head of Corp. Communications, Zoya Sakr, explains her station's strategy of infotaiment and its success.

It seems that TV's loss next year will be online media's gain, if major clients like Unliver and Emirates do indeed act on their dissatisfaction with the fragmentation of TV in the region.

Apart from Star Academy, which was a huge hit 3 years ago, but never recaptured its initial massive audience, no other reality TV shows managed to generate similar success... until Street Smarts.