Gulf News reports that the Arabian Radio Network (ARN) has announced that Al Arabiya 99 entertainment radio station has been rebranded with the new tagline ‘Music First’. The network is hoping that the rebranding will draw more ears to the station and increase their share of advertising. Only two to three per cent of advertising spent in the UAE goes into radio, although it’s too cheap, it is a cost effective medium that can show return on investment said Steve Smith, Chief Operating Officer at ARN, adding that the research was conducted to make sure that they “stay ahead, fresh and relevant.”