ArabianBusiness

UAE aims to become an established global 'centre of excellence' for Arabic language

Tue, 2012-04-24 16:06 - By  
ArabianBusiness.com reports that an initiative launched by Sheikh Mohammed Bin Rashid Al Maktoum, UAE vice president and prime minister and ruler of Dubai, aims to establish the UAE as a global ‘centre of excellence’ for the Arabic language. Sheikh Mohammed added that nurturing the Arabic language is important to uphold the Emirati national identity for future generations. Part of the initiative will see the setting up of an Arabic Language Charter and the formation of an international committee of experts to promote Arabic as the language of science and technology.

Etihad Airways launches nationwide advertising campaign to increase customer base in Australia

Sun, 2011-08-07 07:14 - By  
A nationwide advertising campaign was launched by Etihad Airways in Australia, in order to grow its market share and lure in customers from home-based airlines such as Qantas. The campaign appeals to Australians in a call to "change to the best" and showcases the airline's "superior product and service offering".
 

Egyptians uncertain over use of social media for elections

Mon, 2011-07-25 07:07 - By  

Egyptians are startng to wonder whether faith in social media will invigorate their revolt against Hosni Mubarak, as the key to Egypt's democratic future might be a little overdone.


Al Jazeera pledges to pay refunds for faulty cards

Sat, 2010-06-19 18:26 - By  

Arabian Business reports that Al Jazeera’s agents in the UAE have agreed to refund the value of viewing cards that have failed to show full coverage of the World Cup following a number of complaints from consumers who have been urged to report illegal price hikes. Al Jazeera also agreed during a meeting with the Ministry of Economy to pay the difference on any viewing cards sold over the recommended price.


Oman Air $10 million advertising campaign

Wed, 2009-12-23 11:49 - By  

Arabian Business reports that Oman Air will launch an international advertising campaign that will run across broadcast, print, online and TV broadcast. The $10 million campaign follows a major expansion of Oman Air’s global routes. The broadcast campaign was created by Spanish production house La Cosa de las Películas, while others were created by Germany's Shanghai DGM and developed by Wunderman Muscat.


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