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Spurred by the liberalization and the boom in satellite TV supply and viewership, many channels in the Arab TV industry recognize the need for offering quality content to maintain their attraction to viewers and advertisers. Reality TV’s attraction lies in its relative novelty to audiences as well as its lower costs of production as participants are mainly regular people and not highly paid movie and TV stars.

Arab Advisors Group releases a new report analyzing reality TV shows in the Arab world. The report covers reality TV shows airing on nine FTA satellite channels for the season 2011/2012. The analysis reveals that the number of shows that were locally-produced by the stations is higher than licensed-format-based reality TV shows.

MBC4 announced its comprehensive and content-rich new grid of locally produced flagship programs, coupled with those acquired globally, with its aim to continue raising the levels of engagement with Arab women and simultaneously widen its audience base to young Arab families. In this context, the channel announced the launch of a multitude of new programs and series, most notably the top-rated global TV format "Got Talent" in its Arabic version: "Arabs' Got Talent".