The Role

The Role

The Assistant Marketing Manager will be responsible for the following:

Developing & implementing business driven marketing plans to:

- Increase revenue growt

- Enhance brand equity

- Deliver Marketing services cost effectively

On a day-to-day basis, you will be responsible for the following:

* Building a premium client entertainment programme

* Planning and executing key business events and sponsorships

* Creating sustained client communications and advertising campaigns

* Driving awards submissions and polls strategies across the business

* Developing and managing a business driven marketing budget for MENAP

* Managing the regions’ marketing operations within budget

* Ensuring marketing plan adherence by working with the business and managing suppliers

The successful candidate will have:

* A Marketing, communications or general management qualification – undergraduate

* A high level of personal communication skills including excellent English speaking & writing skills

Previous experience:

* At least 4 years local marketing experience in financial services

* Experience in successfully managing events

* Successful execution of Marketing strategy/implementation of detailed plans

* Exposure to senior management

Requirements

The Assistant Marketing Manager will be responsible for the following:

Developing & implementing business driven marketing plans to:

- Increase revenue growth

- Enhance brand equity

- Deliver Marketing services cost effectively

About the Company

Carter Murray is a member of The SR Group, a specialist global recruitment consultancy founded in 1987, operating in the niche markets of Taxation, Legal, HR and Marketing recruitment. From the world’s largest companies to small owner-managed businesses, we recruit at all levels for a complete cross-section of clients.

Our clients include the full range of UK and international professional services firms and financial services companies. We recognise that they expect an exceptional level of service and a real knowledge of today’s highly specialised market.

Each of our consultants personally manages their own clients and specialises in specific areas of this key marketplace. We take the time to really understand both parties’ needs and provide focused and consistent advice.

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The Role

Al-Futtaim Group Real Estate (AFGRE) is the real estate development and operations arm of Al-Futtaim group which is headquartered in Dubai. AFGRE is responsible for the origination, conception, development, procurement and construction of mega projects and the leasing, sales and operation of these projects after completion.

In addition, AFGRE develops and operates an extensive multi-million dollar portfolio of individual corporate real estate and investment assets across the MENA region.

The two current flagship mixed use urban communities under the Festival City brand are the award winning, Dubai Festival City (5.2 million square metres) and Cairo Festival City (3 million square metres).

About Al-Futtaim Real Estate

AFRE offers comprehensive services from selection of site and feasibility studies to construction and property management. The range of properties administered and leased in the UAE includes warehouses, showrooms, workshops, offices, villas and apartment buildings. Al Futtaim's warehousing complex at Rashidia in Dubai, measuring over one million square feet, is by far the largest owned by any company in the Gulf. The company also has some 200,000 square feet of showroom space and 600,000 square feet of workshops in Dubai, Abu Dhabi, Fujairah, Sharjah, Ajman and Umm Al Quwain.

Residential properties in Dubai owned by Al Futtaim Real Estate, include some 900 apartments and villas like Al Garhoud, Safa village and Al Hamriya Villa Compounds, Dar Al Muteena, Dar Al Buteen, Dar Al Buteen II, Dar Al Khabeesi, and Dar Al Muragabat. These properties are characterised by a high standard of accommodation and leisure facilities. In keeping with the economic growth of the United Arab Emirates and Dubai, it is envisaged that Al-Futtaim Real Estate will concentrate its efforts and resources towards the development of prestigious real estate complexes to supplement the growing demand for commercial and residential properties.An excellent opportunity has arisen Assistant Marketing Managerآ to assist the Senior Marketing Manager in all aspects of marketing, from developing annual strategies to rolling out and evaluating success of individual promotion / campaign with the objective of achieving the business aimآ which is toآ promote the Retail Centre of DFC as a prime shopping and entertainment destination in the region.

Main Responsibilities of the role will include the preparation and processing of the following categories:

Marketing Budgets:

Assist the Senior Marketing Manager in planning a Marketing budget ensuring all costs related to execution of mall activities and promotions are accounted for, and subject to approval by the management, assist in the achievement of budget by tracking expenses, support strategies for increasing revenues through traditional/ non traditional sources of income, and maintain relevant accounting records so as to monitor and control variances.

Marketing Plan:

Based on approved budgets, assist the Senior Marketing Manager in developing the strategy for a 'stand out' marketing campaign aimed at maximizing mall customer visitation, loyalty and spends within the region. Develop individual marketing and PR strategies that would be part of the overall marketing plan however will aim at targeted audiences. Build up additional strategies for growing brand exposure without increasing revenues; develop crucial partnerships within the retail, business and government communities in order to add onto the traditional and approved marketing plan. Position the brand as a strong member of the community through these.

Implementation of Marketing Plan:

Conduct promotions and activities as per the agreed marketing calendar under the supervision of the Senior marketing manager, right from inception to completion, with or without assistance from third parties, ensuring adherence to allocated budgets and track performance through feedback forms to measure effectiveness of the campaign.

Marketing Communications:

Ensure the briefing of agency, development and preparation of marketing communications, such as: آ promotional campaign communications (ATL, BTL, direct), newsletters, signage, and in mall branding as per guidelines and standards specified by the Senior Marketing Manager to achieve marketing objectives and ensure that the mall stands out in the retail landscape of the region.

Market Study:

Assist the Senior Marketing Manager in carrying out of Market research activities with the objective of developing marketing strategies to effectively match competitor's activities, attract targeted retailers and brands, identify market trends, and thus ensure that all marketing objectives are backed by qualitative market information.

Public Relation and Advertising:

Work with the PR Manager to assist the Sr. Marketing Manager in developing and implementing an effective PR and advertising strategy to get maximum possible mileage for the mall/ shopping centre via press releases and coverage of mall events and activities.

E- Marketing:

Regularly update and manage the information regarding the brand on the company website, so as to provide accurate and current information to visitors to the site, as well as responsible for implementing all e-marketing strategies.

Tenant Relationship:

Proactively build relationships with the tenants with the objective of providing support in maximizing their business revenues through the usage of retail merchandising units and other mall marketing and promotion activities as well ensure that the retailers adhere to standards relating of merchandising as visualized by the mall management team.

Reports:

Prepare regular to various aspects of marketing, such weekly report, monthly report, results and analysis of activities (Post activities report) etc, with the objective of providing management with the necessary information to make decisions relating to short term and long term business strategies.

Requirements

The successful candidate must have the following skills and experience - * Bachelor Degree in Marketing / Business or related field * Digital and online activation awareness * Minimum ofآ 5-7 years in a marketing or business related discipline in retail marketing * Proven experience in customer and market research * Experience working with external agencies, events, PR and advertising * Excellent communication skills

About the Company

Established in the 1930's, the Al-Futtaim Group initially operated as a trading enterprise. Rapid development throughout the 1940's and 50's saw it establish itself regionally as an integrated commercial, industrial and services organisation, positioning itself one of the leading business houses in the lower Gulf region. Today, it operates collectively over 40 companies bearing the Al-Futtaim name, dominates many market segments in the UAE, and has expanded its sphere of operation to include Bahrain, Kuwait, Qatar, Oman and Egypt. The Group comprises a diverse range of strategically positioned operating subsidiaries and associate companies, structured to give the Al-Futtaim Group the flexibility and versatility to keep ahead of local competition while keeping pace with the ever-evolving global business scenario. The Group’s continued investment in world-class systems technology is clear evidence of its commitment to maintain leading edge performance and service delivery. The success of the Al-Futtaim Group can be attributed to a business approach that combines the ability to change with the traditional values of integrity, service and social responsibility that define its core business philosophy. This, linked with the Group’s belief in decentralisation, gives the heads of the operating companies a high degree of functional autonomy and authority, providing the Group with essential flexibility, and individual employees a clearly defined work culture and sense of responsibility.

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