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AMEinfo reports that Mindshare Middle East has been named by Saudi beverage and confectionery firm Aujan Industries as its new media agency. Aujan's media account was handled previously by Media Insight for three years, until last November when Aujan called a review citing the imminent expiration of the contract.
In a marketing first for the region, Barbican, rebel brand of Aujan Industries, has entered into the arena of online video sharing.
Saudi-based soft drink company Aujan industries launches today a new advertising campaign for one of its brands, Rani, the popular juice drink with real fruit pieces.