Axiom Telecom, the Middle East's leading mobile phone retailer has appointed TBWA/RAAD as its integrated communications agency. TBWA/RAAD and Ketchum Raad Middle East will provide advertising, public relations and in-store activation services to Axiom Telecom in the UAE and KSA. 

TBWARAAD has won Renault's re-launch creative brief in Saudi Arabia following a pitch against two other international agencies.

After an extensive competitive pitch, TBWA/RAAD/Saudi Arabia has won Holsten Non-Alcoholic Beer's regional advertising business.

The appointment strengthens TBWA/RAAD/Saudi Arabia's portfolio of leading brands which already includes Almarai, Henkel, Axiom Telecom, Michelin, MARS and many others.