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This finely crafted campaign by JWT for Virgin Megastore continues the storybook success of the agency that usually dominates the awards. The visionary Chafic Haddad does it again as the masterfully drawn caricatures of everyone’s favourite fairytales reflect the realism of Virgin Megastore's audio products for children. The other famous fairytales are Pinocchio and Little Red Riding Hood.
Enjoy a 'refined and aristoctraic' chat while you sip a cup of Tea Forté. This campaign by Y&R Dubai features several advertisements. Each comes with a different conversation that in a somewhat sarcastic, yet typically high society manner, reflects this brand's identity. The small talk approach requires time and attention to detail to understand the concept, but the target is an intellectual audience. And the punch line of all the ads says it all: Tea Forté, Very La-Tea-Da.