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Informa Exhibitions, is set to launch IPEX Digital Middle East, at the Abu Dhabi National Exhibition Centre (ADNEC) from 14 to 16 November 2011, to provide a platform for digital technology in commercial and large format printing sectors in the Middle East region.

Outdoor advertising may have taken a hit during the downturn - but now its omens look extremely favourable as more leading suppliers embrace Digital Information Displays (DID) and consumer demand for electronic interactivity rises.