Nielsen has announced that it will introduce a measurement system that standardizes ratings for television and online ads. The new system, given the name “cross-platform campaign ratings,” will combine Nielsen’s existing television ratings, which measure the reach and frequency of ads on TV, with Nielsen’s new online campaign ratings, which apply the same measurements to the Web. Until now, the two types of ratings have existed on their own.

A new study by Forrester Research has revealed global social networking trends. According to the study, India and China are two of the most 'social' countries. The study also reveals that Italians are twice as likely to visit a social networking site as Germans, while the Japanese prefer to use a networking site called 'Mixi'.

Last week, Facebook gave its users a tutorial on advertisements in order to explain why users have been seeing more advertisements on their Facebook pages. Facebook displayed a light blue banner on users' homepage that read: “About Ads: Ever wonder how Facebook makes money? Get the Details”. In the video tutorial, a product manager named Ami explains that "it takes a lot of money to hire the best engineers and build the technology needed to keep Facebook up and running”, and therefore Facebook must run ads in order to keep its use free for users.