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Mercedes-Benz is incorporating Facebook into its in-vehicle telematics system, and the prototype has been unveiled at the Consumer Electronics Show in Las Vegas. "Now that cars have screens that are intelligent, you would expect that more and more car manufacturers will want to make those screens capable of allowing people to connect with their friends and take advantage of the social context that comes along with that," said Facebook Vice President of Partnerships and Platform Marketing Dan Rose.


Cheil Worldwide MEA RHQ announces significant new creative leadership with the recruitment of Milos Ilic in the post of Executive Creative Director, Cheil Worldwide MENA. Milos’ appointment begins with immediate effect. He will report to Azmi Yafi, COO Cheil Worldwide MENA.

One of the Middle East's entrepreneurial success stories embarks on its next chapter in 2011 with the evolution of D'pr and D'events into DABO & CO, an integrated communications company.
National Bonds Corporation PJSC, the leading Sharia compliant Saving Scheme, has appointed public relations company d'pr as its new communications agency.
Advertising Agency: Marcom, Egypt
Creative Director: Tamer Serag El Din
Associate Creative Director: Karim A. Yusuf