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Mobile advertising has, up until now, mainly been adopted by the larger enterprises. This is all about to change when Boost Communications launches Madmaker, the do-it-yourself mobile ad maker tool, which allows small- and medium sized enterprises to mobile enable their marketing campaigns today.

Fayez Abu-Awad is a media and marketing professional with over 10 years of experience. He is the Executive Vice President for Boost Communications for the Middle East and Africa, a leading provider for mobile marketing and communication services for mobile Internet, SMS, MMS and mobile.